Brand Insights Manager at Eaton Corporation | Beachwood, OH | $113K/yr – $165K/yr

Eaton Corporation

Brand Insights Manager

Beachwood, OH (Hybrid)

$113K/yr – $165K/yrSenior Level8+ years expFull time

Posted 3 months ago

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Job Summary

Drive Eaton’s brand health measurement strategy with clear KPI objectives and a cross-functional, data-driven approach that informs leadership decisions.

Must-have: 8+ years of experience in marketing analytics, market research, or brand management.
Standout: Cross-functional collaboration with marketing, analytics, agencies, and leadership to translate data into actions.

Job Description

Responsibilities

Design and implement Eaton’s brand measurement strategy, defining clear objectives for what we need to learn about our brand and how it connects to business outcomes.
Establish the core set of brand health KPIs, set benchmarks for each and determine the methodologies and frequency for measuring these KPIs.
Work cross-functionally with business, marketing and function leaders to understand their needs and define how our brand health and measurement strategy can be applied.
Consult with agencies, research vendors and partner with the Marketing Analytics and Insights teams to gather and integrate data from multiple sources to develop a holistic view of brand performance across the customer journey.
Build and maintain a brand health dashboard and scorecard to provide visibility into brand performance for leadership and marketing teams.
Monitor key brand metrics and analyze the factors influencing them.
Research and interpret industry trends and competitive benchmarks to identify strengths, gaps, and opportunities.
Convert data and research findings into actionable insights and recommendations to optimize brand and marketing efforts and testing.
Present brand insight reports to marketing leaders and cross-functional teams and provide recommendations to respond to external market conditions and evolving customer expectations.
Refine our brand measurement approach based on emerging tools and technologies and as the needs of our business evolve.

Requirements

Bachelor’s degree from an accredited institution
Minimum of 8 years of experience in marketing analytics, market research, or brand management with a focus on data and insights
No relocation is offered. Only candidates residing within a 50‑mile radius of Beachwood, OH; or Moon Township, PA will be considered. Active-Duty Military Service member candidates are exempt from the geographical area limitation.
Eaton will not consider applicants for employment immigration sponsorship or support for this position. This means that Eaton will not support any CPT, OPT, or STEM OPT plans, F-1 to H-1B, H-1B cap registration, O-1, E-3, TN status, I-485 job portability, etc.

Preferred

Bachelor’s degree in Marketing, Market Research, Business Analytics, Statistics, or a related field
Experience doing quantitative analysis with large data sets from multiple sources, developing visualizations and reports
Solid understanding of marketing funnels, brand concepts, and how changes in brand metrics lead to potential business implications
Managing multiple projects and priorities simultaneously
8+ years of experience in a brand health and measurement role
Experience in a B2B company or in an industrial/technology sector
Leading or conducting brand research or working with an agency to facilitate research
Familiarity with brand valuation models or frameworks
Using advanced analytics tools, platforms or statistical software, and managing dashboards
Influencing or guiding decision-makers through data storytelling, ideally in marketing or brand strategy contexts

Benefits

Health and Welfare benefits as well as Retirement benefits, and several programs that provide for paid and unpaid time away from work

Eaton Corporation

Eaton is an intelligent power management company dedicated to improving the quality of life and protecting the environment for people everywhere. We are guided by our commitment to do business right, to operate sustainably and to help our customers manage power ─ today and well into the future. By capitalizing on the global growth trends of electrification and digitalization, we’re accelerating the planet’s transition to renewable energy and helping to solve the world’s most urgent power management challenges. Eaton is an Equal Opportunity Employer. Eaton is committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.

Founded in 1952

Dublin, Ireland, IE

53K employees (1,941 in marketing)

www.eaton.com