Responsibilities

• Own the visual quality bar across every touchpoint, including campaign execution and rollout, e-commerce and still-life photography, retouching, graphic design, typography, email/CRM, digital marketing, social, ALD.com, packaging, and printed collateral.
• Translate the creative vision set by the CEO and Founder into finished work, closing the gap between creative intent and the final asset the customer sees.
• Art direct key shoots hands-on, briefing and directing photographers, stylists, and sets, and leading retouching review and final sign-off.
• Build and maintain clear visual standards and guidelines (crop, light, retouch, type, layout) that internal teams and external partners can execute against.
• Support the development of creative concepts, treatments, and moodboards for campaigns, e-commerce, and seasonal content, in line with the creative direction set by the CEO and Founder.
• Support talent casting for campaigns, e-commerce, and editorial shoots, helping make sure talent reflects the ALD brand.
• Review work at key checkpoints across Creative, Marketing, E-commerce, Retail, and Production, pushing it further before it ships.
• Identify recurring quality issues across shoots, channels, and teams, and fix the underlying standard or process, not just the individual asset.
• Direct and give feedback to photographers, stylists, retouchers, designers, and freelance partners.
• Oversee seasonal campaign toolkits and downstream assets to ensure consistency across every format and channel.

Requirements

• 8+ years of experience in art direction or brand image roles at a fashion, luxury, streetwear, editorial, or culturally relevant brand, with in-house experience preferred.
• A portfolio demonstrating finished execution across photography, retouching, typography, and digital, not just concept work.
• Deep, hands-on fluency in photography, retouching, typography, graphic design, and digital craft.
• Experience operating inside a brand with a strong existing visual identity, ideally under a founder-led creative vision.
• Extremely detail-oriented, with the ability to catch what others miss and the confidence to challenge work without imposing a personal creative agenda.
• Experience directing photo shoots, including post-production and retouching review.
• Fluency with Adobe Creative Suite, digital asset workflows, and cross-functional briefing and review processes.
• Experience developing shoot concepts and leading talent casting for fashion or lifestyle brands.