Responsibilities

• Plan and develop merchandising, menu placement, and visibility strategies for each of your unique retail accounts. Collaborate with customers to create attractive sales floor displays and make sure that our product is prominently displayed.
• Create and produce layout plans for stores to ensure optimal in-store presence; manage store shelves and inventory.
• Bring the brand(s) to life in Cresco Labs key retail partners. Identify and implement opportunities to expand our retail presence while demonstrating value to the retail partner.
• Establish strong working relationships with key decision makers, managers and Budtenders within key account list and become a trusted resource and partner, helping them excel in their roles.
• Be the face of the brand within the retail outlets and amongst the retail floor staff. Use your knowledge and brand expertise to showcase our premium brand(s).
• Utilize your sales and marketing skills to focus on driving the brand(s) in-store presence to increase distribution and sales. Become the trusted business partner for our retailers and negotiate strong, mutually beneficial relationships that drive revenue for both our partners and our brands.
• Plan, schedule and execute consumer events tailored to your market in order to help drive consumer education and trial of new products.
• Be the expert on Cresco Labs brands and business, and the cannabis category, and share that knowledge and passion with our partners. Educate and excite Budtenders and key stakeholders on brands, benefits, consumer need states and industry trends.
• Tap into your creative and innovative personality to independently problem solve issues as they may arise. Be the "go to" person with a solution for your retail partners.
• As a trusted business partner, strengthen and nurture our long-term professional relationships with established customers, and create new alliances with key influencers and industry experts.

Requirements

• Bachelor's Degree or equivalent work experience.
• 3-5 years' related industry or sales experience.
• Local travel ~60% including nights and weekends.
• Strong presentation and interpersonal communication skills – including the ability to listen and identify opportunities to drive increased brand loyalty.
• Ability to coordinate efforts with distributor personnel including orders, delivery and merchandising support.
• Candidates must be familiar with on/off premise marketing initiatives.
• Familiarity with local market trendsetting accounts.
• Skilled at multitasking with an ability to meet deadlines.
• Computer literate with proficiency in Microsoft Office Suite.

Preferred

• Knowledge of cannabis, trends and industry preferred, but will train the right candidate.
• Prior promotion agency experience preferred.

Benefits

• Cresco Labs is proud to offer eligible employees a robust offering of benefits including, major medical, dental and vision insurance, a 401(K)-match program, FSA/HSA programs, LTD/STD options, life insurance and AD&D. We also offer eligible employees paid holidays and paid time off. Other rewards may include annual discretionary bonuses, stock options as well as participation in our employee discount program. Benefits eligibility for permanent positions may vary by full-time or part-time roles, location, or position.