Brand & Experiential Marketing Coordinator at Gilroy Gardens | Gilroy, CA | $23/hr – $30/hr

Brand & Experiential Marketing Coordinator

Gilroy, CA (On-site)

$23/hr – $30/hrEntry LevelPart time

Posted 4 months ago

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Job Summary

Own in-park brand execution and event-driven marketing, coordinating creative, signage, and cross-department activation to drive guest experience and attendance.

Own branding alignment and production of park collateral
Must-have: strong organizational and cross-functional collaboration
Standout: hands-on event activation support with weekend/holiday shifts

Job Description

Responsibilities

Partner with internal and external designers to manage creative proofs and ensure all marketing materials align with Gilroy Gardens brand standards.
Review and coordinate production of in-park marketing collateral including signage, promotional flyers, park maps, banners, and guest-facing messaging.
Ensure brand consistency by managing Gilroy Gardens branding according to established guidelines.
Lead coordination of marketing activations for seasonal events and park programs such as Easter, Camp Nights, Birthday Parties, and other signature experiences.
Serve as the marketing liaison between departments to ensure event messaging, signage, and promotions are implemented effectively.
Support the setup and execution of marketing elements for park events and special activations.
Work closely with Operations, Food & Beverage, Merchandise, and Events teams to align marketing messaging with guest experiences.
Assist in developing promotional signage and messaging that support in-park revenue opportunities.
Coordinate with event production teams to ensure marketing vision is carried out through execution.
Assist the Group Sales Manager in executing group and event activations when needed.
Assist in the rollout of ticketing promotions, Membership programs, and park campaigns.
Provide administrative and operational support for marketing initiatives as directed by the Marketing Manager.
Help monitor marketing activations and provide feedback on execution and opportunities for improvement.
Support the Brand Manager of Digital Marketing in the creation and execution of website content, social media, and electronic direct mail campaigns.
Support marketing initiatives that contribute to attendance growth and park revenue goals.
Gain exposure to broader marketing strategy and campaign planning while assisting in day-to-day implementation.

Requirements

Experience with marketing, community relations, or event activation experience—preferably in attractions, nonprofit, entertainment, or hospitality sectors.
Strong organizational and project coordination skills with the ability to manage multiple initiatives simultaneously.
Creative mindset with attention to visual detail and brand consistency.
Strong communication skills and ability collaborate across departments.
Positive, energetic personality with a willingness to be hands-on during events and activations.
comfortable working in a dynamic, guest-focused environment.
Ability to work weekends, evenings, and holidays as required during park events.
Other duties as assigned.