Responsibilities

• Brand Experience Strategy & Execution Guidance
• Develop product-driven Brand Identity, Brand Positioning, and Brand Architecture.
• Define and articulate Unique Selling Proposition (USP) and Point of Difference (POD).
• Develop and maintain Brand Tone & Manner, Visual & Verbal Guidelines.
• Provide clear execution guidelines and alignment support to IVY Marketing and Creative Teams.
• Campaign & Content Strategy
• Develop, execute, and manage brand campaign strategies in both domestic and global markets.
• Lead planning and production of Online Feature Content and Product Detail Pages (PDP).
• Drive Influencer identification and management, as well as User Generated Content (UGC) programs.
• Marketing Asset Management

Requirements

• Education(s): Bachelor of Arts (B.A): Business Administration/Management, Bachelor of Science (B.S): Marketing
• Experience Range III: 4 - 8 years of relevant experience or industry exposure in a related field
• Skill(s): Brand Marketing, Marketing Campaigns, Online Marketing, Product Marketing
• Language(s): Korean
• Certification(s): Not Applicable

Benefits

• Premium Medical Insurance Coverage
• 401(k) Savings Plan
• Paid Time Off (PTO) based on seniority
• Paid Holidays
• Annual Bonus Plan
• Onsite Employee Fitness Center with Indoor Racquetball Court and Yoga Room
• Summer Fridays
• Complimentary Gourmet Breakfast, Lunch, and Dinner
• Relocation Support for New Hires
• Work Anniversary Recognitions