Brand Experience Manager, Cosmetics

Port Washington, NY (On-site)

$69K/yr – $137K/yrMid Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive brand experience across global markets by leading brand strategy, asset management, and cross-functional governance.

  • Must-have: 4–8 years in brand or product marketing and related experience
  • Standout: Experience leading global marketing asset portals and toolkit development
  • Standout: Korean language proficiency

Job Description

Responsibilities

  • Brand Experience Strategy & Execution Guidance
  • Develop product-driven Brand Identity, Brand Positioning, and Brand Architecture.
  • Define and articulate Unique Selling Proposition (USP) and Point of Difference (POD).
  • Develop and maintain Brand Tone & Manner, Visual & Verbal Guidelines.
  • Provide clear execution guidelines and alignment support to IVY Marketing and Creative Teams.
  • Campaign & Content Strategy
  • Develop, execute, and manage brand campaign strategies in both domestic and global markets.
  • Lead planning and production of Online Feature Content and Product Detail Pages (PDP).
  • Drive Influencer identification and management, as well as User Generated Content (UGC) programs.
  • Marketing Asset Management

Requirements

  • Education(s): Bachelor of Arts (B.A): Business Administration/Management, Bachelor of Science (B.S): Marketing
  • Experience Range III: 4 - 8 years of relevant experience or industry exposure in a related field
  • Skill(s): Brand Marketing, Marketing Campaigns, Online Marketing, Product Marketing
  • Language(s): Korean
  • Certification(s): Not Applicable

Benefits

  • Premium Medical Insurance Coverage
  • 401(k) Savings Plan
  • Paid Time Off (PTO) based on seniority
  • Paid Holidays
  • Annual Bonus Plan
  • Onsite Employee Fitness Center with Indoor Racquetball Court and Yoga Room
  • Summer Fridays
  • Complimentary Gourmet Breakfast, Lunch, and Dinner
  • Relocation Support for New Hires
  • Work Anniversary Recognitions