Brand Experience Director

Evansville, IN (On-site)

Salary Not AvailableDirector/Executive3+ years expFull time

Posted 2 weeks ago

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Job Summary

Own donor journeys and multi-channel storytelling to drive giving and engagement while aligning with leadership and brand standards.

  • Donor Journeys: design and optimize multi-channel campaigns and communications that move donors through awareness, engagement, and giving paths.
  • Content and Campaigns: create impact stories, promotions, and assets, manage media relations, and monitor performance with clear reporting.
  • Strategy to Action: translate data insights into donor-focused strategies and partner with leadership to strengthen UWSWI’s brand as a trusted community partner.

Job Description

Responsibilities

  • Develop and execute a unified marketing and communications plan
  • Create and manage all organizational content—including promotions, impact stories, and campaign assets
  • Manage media relations
  • Serve as liaison for the Marketing Committee
  • Manage the marketing budget
  • Serve as a strategic thought partner on the UWSWI Leadership Team
  • Design and deliver donor-focused messaging, campaigns, and materials
  • Design and implement segmented, multi-channel communication journeys
  • Optimize communications with impact stories and clear calls to give, volunteer, or engage
  • Track, analyze, and report marketing and engagement performance

Requirements

  • Bachelor’s degree in marketing, communications, public relations, or a related field; 3–5 years of experience. Nonprofit experience strongly preferred
  • Experience designing or executing donor or customer communication journeys
  • Proven track record of contributing to fundraising or sales outcomes
  • Advanced project management skills
  • Superior writing and editing skills
  • Proficiency in relevant platforms
  • Exceptional presentation skills
  • Proven self-starter and collaborative team player
  • Work effectively under pressure and adapt quickly to shifting priorities
  • Ability to lift up to 30 pounds

Benefits

  • Salary commensurate with experience
  • Employer-subsidized health insurance for employee
  • Group life insurance and long-term disability
  • Generous sick time, vacation time, and 13 paid holidays
  • Retirement plan with generous employer match
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United Way

3.7 Glassdoor

Whenever there is a need in our communities, United Way is there. We bring a comprehensive approach to every challenge, actively listening and responding to local needs. Our global reach across tens of thousands of communities means we can share innovations and scale impact to improve lives around the world. From strengthening local resilience to advancing health, youth opportunity, and financial security, we’re mobilizing communities to action so all can thrive. Join us! #UnitedIsThe Way

Alexandria, Virginia, USA
3K employees (172 in marketing)
60% recommend to a friend
69% CEO approval

Traffic Signals

Monthly Visitors
226.6K
Monthly Google Ads Budget
$27.3K
Traffic Source Mix
Search
42.4%
Direct
44.8%
Referral
8.5%
Social
2.7%
Paid
1.3%

Headcount Trend

Current headcount: ~3K

Marketing Team

Marketing Team Size
146 (5% of company)
Marketing Roles Posted (Last 30 Days)
7

Funding

Last Raise
Grant, 3 months ago

Funding History

  • Dec 2025
    Grant
  • Oct 2024
    Grant

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