Brand Engagement Associate

Charlottesville, VA (Unknown)

$70K/yr – $80K/yrMid Level3+ years expFull time

Posted 3 days ago

Job Description

Responsibilities

Steward the University’s brand standards ecosystem, including oversight and continuous improvement of brand.virginia.edu (BrandDot), the brand@virginia.edu email inquiry system, the OnBrand e-newsletter and Brand Camp training programs.
Maintain, update and perform day-to-day responsibilities for brand.virginia.edu, including overseeing account requests for the brand platform and other needs of the nearly 10,000 active users.
Partner with members of the Marketing and Brand Strategy, Social Media, Digital Development and User Experience, Licensing and Creative Studios teams to manage the lifecycle to ensure brand resources, tools and guidelines remain current, user experience is strong and members of the University community are supported as they apply the brand to their work.
Develop and implement approaches to bolster brand stewardship and compliance across University schools, units and departments, and advise communicators, marketers and other members of the University community on the appropriate application of brand standards across print, digital, environmental and multimedia communications.
Monitor recurring brand inquiries and demand for brand tools and resources and recommend data-informed enhancements to brand guidance, templates and support services.
Support the visual expression of the University brand in collaboration with others in University Communications across branded environment and fleet mark systems.
Update and maintain contact lists of communicators and marketers and their leadership from across the University.
Lead and participate in collaborative projects involving cross-functional University Communications teams.
Collaborate with University Communications’ senior data analyst to measure the performance of brand programs.
Provide marketing and communications support for events organized by the Marketing and Brand Strategy team.

Requirements

Candidates must have a bachelor’s degree with 3 or more years of professional experience in brand management, marketing, advertising, or communications, especially in complex or decentralized environments.
Education: Bachelor's degree required.
Experience: 3+ years of relevant experience.
Licensure: None.

University of Virginia

The University of Virginia was founded in 1819 as the model for modern universities that has since been emulated all over the world. After 200 years, this iconic institution of higher learning endures because it is fully immersed in meeting the greatest challenges of our time, day in and day out. It’s how we fulfill our animating purpose – to serve. UVA is Virginia’s flagship institution of higher learning, perennially ranked as one of the best public universities in the nation. Having the best public college financial aid package and the highest graduation rate in the nation, UVA offers a life-changing return on investment for students from all backgrounds. We promote access so a meritocracy of talent can participate in shaping our society. The revolutionary vision of an Academical Village has evolved to 12 Schools, each providing leadership in its field and attracting world-class talent. The University is the largest employer in the region and is a catalyst for growth across the Commonwealth, generating an annual economic impact of $5.9 billion. Ultimately, we prepare students to be citizen-leaders who themselves are guided by empathy, integrity, and truth. We believe that doing what you do best, for the benefit of others, is where greatness comes from. Which is why, at the University of Virginia, we strive to be great and good in all we do. #GreatandGood #UVA

Charlottesville, Virginia, USA

16K employees (799 in marketing)

virginia.edu