Responsibilities

• Brand Foundations: Build and maintain the brand guidelines document: voice, tone, visual identity, messaging pillars, photography standards, packaging architecture.
• Serve as the day-to-day brand authority. When anyone internally or externally asks “is this on-brand?”, you’re the answer.
• Partner closely with our social agency, PR firm, and shopper marketing consultant to ensure consistency across all channels.
• Creative Development: Concept and direct campaigns across social, email, retail media, and trade.
• Own creative briefing: translate business objectives into creative direction that agencies and contractors can execute against.
• Direct product photography and packaging design shoots, including shot lists, food styling direction, and post-production oversight.
• Support management of relationships with our design partners for packaging and creative design, ensuring brand consistency across 30+ SKUs and multiple retail channels.
• Lead initiatives around how the brand appears in the trade - e.g., trade shows, trade ads, shopper marketing campaigns, sell materials, digital shelf asset library.
• Launch Operations: Manage the master calendar across new product launches, line extensions, and retailer resets (Kroger, Costco, Target, Walmart, Whole Foods, BJ’s, Sprouts, and many more).
• Along with the Marketing Manager, own the end-to-end packaging workflow: cross-functional detail validation, artwork QA, portal submissions, print timelines, and retailer-specific packaging requirements.

Requirements

• 5–8+ years in brand marketing, ideally in CPG / food & beverage.
• You’ve built or substantially contributed to governing brand guidelines. Not inherited, built.
• Hands-on creative direction experience: you’ve run photo shoots, directed agencies, written briefs, and made decisions about how a product shows up on the shelf and how a brand shows up in the world.
• Comfort with the operational side of packaging: timelines, print specs, retailer compliance, cross-functional coordination.
• Hybrid presence in our downtown NYC office, 3+ days per week.

Preferred

• Experience at a brand that went through a significant growth inflection.
• Familiarity with the frozen food or snacking category, or any category where packaging is a critical purchase driver.
• Exposure to retailer-specific marketing (e.g., Kroger Precision Marketing, Walmart Connect, Instacart platform) is a plus but not required.
• Comfort working in a founder-led environment where speed, resourcefulness, and good judgment matter more than process adherence.
• Analytical rigor alongside creative thinking: equally fluent in brand narratives and performance data.
• Positive, solutions-oriented attitude with a passion for working with people across levels and departments.

Benefits

• We offer competitive benefits, including 80% coverage for medical/dental / vision and a Discretionary Time Off policy.
• We prioritize the well-being of our employees, providing allowances for wellness and training & development, and keeping our office stocked with premium snacks.