Responsibilities

• Brand Strategy & Positioning
• Brand Plan Execution : Align marketing initiatives with strategic objectives, ensuring consistent brand growth and profitability.
• Define brand architecture and keep messaging consistent across every pint, post, and party.
• Marketing Leadership
• Lead a team of passionate marketers to deliver campaigns and programs that are high quality and consistent across every channel.
• Oversee creative development, media planning, and activations across digital, social, experiential, and retail.
• Portfolio Management
• Balance the unique personalities and various business lifecycles of our regional craft brands while finding smart ways to share resources and amplify impact.
• Spot opportunities for seasonal brews, collaborations, and limited releases that keep our brands engaged in the craft community.
• Consumer Insights & Analytics
• Tap into data (pun intended) to guide strategy, optimize spend, and measure ROI.
• Stay ahead of trends, consumer behaviors, and where the industry is heading.
• Cross-Functional Collaboration
• Partner with Sales, Operations, Tap Rooms and Finance to make sure marketing drives distribution and revenue.
• Work closely with brewery teams to keep things authentic and local—because craft is all about community.

Requirements

• 10+ years of progressive experience in brand marketing, preferably in beverage, CPG, or lifestyle brands. Experience with the three-tier system strongly preferred.
• Proven success managing multiple brands within a portfolio structure.
• Excellent analytical and organizational skills
• Self-starter with an ability to take brand objectives and strategic direction and develop a comprehensive strategic approach to achieve brand goals.
• Ability to convey brand messages in an exciting and interactive manner, outgoing, organized, professional, with strong attention to detail, flexible and able to adapt well to challenging and ever-changing situations, high energy level and a “get it done” attitude.
• Strong leadership and team development chops. Experience leading cross-functional teams to deliver integrated campaigns.
• Expertise in integrated marketing, digital strategy, and experiential activations.
• Exceptional problem-solving ability.
• Proficient with MS Office Suite (Word, Excel, PPT).
• Experience working with a budget and P&L.