Responsibilities

• Digital Acceleration & Performance Marketing Leadership:
• Own and drive digital growth strategy and execution  across all relevant platforms, ensuring market-leading category growth within digital channels.
• Develop and implement comprehensive performance marketing strategies  to improve item conversion, increase traffic, and optimize online purchasing . This includes designing both offsite and onsite traffic strategies and plans, identifying retail search and digital content needs, and creating online merchandising strategies with continuous optimization .
• Lead the integration and activation of digital media  within Sam's Club's ecosystem, leveraging member insights and utilizing both P&G and Sam's media capabilities across Fabric, Home, and Family categories.
• Leverage analytics and consumer insights to uncover actionable shopper motivations and barriers, translating these into effective digital marketing programs.
• Define, align, and champion the digital vision  for P&G at Sam's Club, collaborating with P&G and Sam's leadership to shape future digital activation strategies.
• Utilize A/B testing, structured experimentation, and continuous optimization frameworks  to refine campaign effectiveness, ad copy, creative assets, and landing page experiences on retailer platform .
• Monitor and analyze key performance indicators (KPIs)  such as page views, conversion rates, incremental return on ad spend ( i ROAS ) and overall incrementality to drive continuous improvement and optimize media investments and online content .
• Digital Capability Building & Team Development:
• Identify key digital capability gaps  within the Sam's Club commercial organization and proactively develop supporting systems, training, and upskilling plans to fuel sustained digital growth across the team.

Requirements

• Bachelor's degree required ; Master's degree (e.g., MBA) preferred.
• 8+ years of digital marketing experience , with a focus on performance marketing and digital acceleration within a fast-moving consumer goods (FMCG) company, preferably with experience in a club or mass retail environment.
• Demonstrated expertise in digital commerce fundamentals , marketing technology (AI, algorithms, off-the-shelf platforms), search strategy, content superiority, and overall digital ecosystem management.
• Proven track record of delivering measurable business results  and driving market share growth through effective, data-driven digital strategies and commercial acumen.
• Superior Retail Execution:  Deep understanding of retail and retailer dynamics, effective engagement across retailers and brand s, and a focus on category growth.
• Superior Brand Communication:  Experience in media planning, media data analytics, and performance marketing.
• Strong strategic, analytical, and leadership capabilities  to influence diverse stakeholders, translate complex data and digital performance metrics into clear plans, and drive organizational change.
• Exceptional learning agility , embracing an "at retail" speed entrepreneurial spirit and proactively seeking knowledge to expand impact.
• Excellent communication and interpersonal skills  to influence diverse stakeholders internally and externally, including senior retail partners.
• Ability to manage multiple complex projects simultaneously in a fast-paced environment.