Brand Development Manager - Santa Barbara/Thousand Oaks, CA

California, MO (Remote)

$100K/yr – $110K/yrSenior LevelFull time

Posted 3 months ago

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Job Summary

Drive Specialized Bicycles retailer growth by building relationships, securing floor space, and expanding the network across the territory.

  • Own retailer relationships and expansion efforts across the territory.
  • Must-have: Valid driver’s license and proven ability to meet sales goals
  • Standout: Salesforce usage for logging interactions and SU training for product knowledge

Job Description

Responsibilities

  • Build and maintain strong, positive relationships with independent bicycle retailers to foster loyalty and collaboration. Establish a visit plan to support existing partnerships through consistent, impactful visits, frequently engaging with best-in-class partners.
  • Ensure the full breadth of the product line is represented and secure floor space for maximum brand representation.
  • Ensure new product introductions (NPI) are represented at launch and available in all premium partners.
  • Actively develop and expand the existing retail network, identifying new opportunities for growth and enhancing market presence.
  • Identify and establish new channels and partners for products like Globe and Turbo.
  • Ensure IBR partners are fully immersed in brand knowledge through various education initiatives.
  • Work with the store managers, market managers and Retail Merchandising team to make sure the right product is represented in the assortment plan and the on hand inventory and order books are up to date to optimize sell through.
  • Maximize on hand inventory by working with retail managers to ensure timely building, flooring, and selling of all models.
  • Ensure full engagement in promotions across stores in a territory by ensuring adherence to sales guidelines and merchandising standards.
  • Lead education initiatives to enhance brand knowledge across all teammates using our many education platforms and initiatives.

Requirements

  • Valid driver’s license and clean driving record
  • Consistently meet or exceed sales goals for all retail channels within the designated territory.
  • Develop and maintain a visit schedule that ensures consistent and frequent contact with retailers.

Preferred

    Benefits

    • As a full-time, regular teammate, you are eligible for the following benefits, beginning the first of the month following your start date.
    • Benefits include:
    • Competitive pay with annual performance-based reviews for continued growth and recognition
    • Comprehensive healthcare plan options, including PPO, EPO, HDHP, and HMO (acupuncture and physical therapy included)
    • Health Savings Account (HSA) with employer HSA contributions when enrolled in the High-Deductible Healthcare Plan (HDHP)
    • Dental and Vision plans
    • 401(k) Company Matching up to $5,000 annually with immediate 100% vesting and administrative fees paid for by the company
    • Company-paid Life, AD&D, Short-Term Disability, and Long-Term Disability Insurance
    • Employee Assistance Program that provides access to individualized mental well-being care
    • Generous Vacation, Sick, Paid Holidays, and Volunteer Time Off
    • 14 weeks of 100% paid leave for birthing parents and 8 weeks of 100% paid leave for non-birthing parents, plus a Specialized bike for your new baby
    • Up to $9,000 annually in Career Development & Degree Assistance
    • Up to $250 annually in Fitness & Wellness Reimbursement
    • Industry Pro-Deal Discounts and Perks
    • For additional information on benefits and perks, please visit: https://benefits.specialized.com

    Specialized Bicycle Components

    Founded on the principle of performance and fueled by innovation, our focus on the rider and their needs is our constant. From seasoned pros and weekend warriors, to kids and commuters—if you ride, we’re for you. The passion we have for sharing our love of bikes with the world can be seen in those who choose to work here. Headquartered in Morgan Hill, CA, the passionate and creative teammates at Specialized have designed and manufactured the world's most innovative bikes and gear since 1974. Are you ready to join our team and help pedal the planet forward?

    Founded in 1974
    USA
    2.5K employees (340 in marketing)