Brand Designer, Product Launches

San Francisco, CA (Remote)

$127K/yr – $269K/yrSenior LevelFull time

Posted 1 day ago

Job Summary

Own the visual storytelling direction for product launches from concept to delivery, collaborating with copywriters, designers, motion designers, strategists, and producers to translate strategy into compelling, storyboard-driven assets.

  • Own visual direction on launch storytelling projects from early concepting to final delivery
  • Collaborate across copy, design, motion, strategy, and production teams to build narrative-driven assets

Job Description

Responsibilities

  • Turn product strategy, market context, and feature complexity into storyboards and styleframes that carry the launch story
  • Partner with copywriters, designers, motion designers, strategists, and producers to build narrative-driven assets across launches
  • Help evolve Figma's visual storytelling system and apply it consistently
  • Own visual direction on launch storytelling projects from early concepting to final delivery
  • Push new visual formats and directions; don't just execute the existing playbook

Requirements

  • A portfolio that shows strong visual point-of-view carried through to finished execution, across mediums, with examples of styleframes, storyboards, and concepting; spec work with fake brands or products is welcome
  • A background distilling a business or strategy brief down to a single compelling idea, and driving that idea forward into execution
  • Experience collaborating with motion designers, production teams, product marketing teams, and product design teams
  • A strong sense of composition, color, and pacing, especially in motion contexts, used in service of clarity, not abstraction
  • Proficiency in Figma (After Effects a plus, but not required)

Preferred

  • Ability to create basic animations or motion tests independently
  • Interest in researching and experimenting with new tools, workflows, and technologies
  • Experience working on product launch films, explainer videos, or product walkthroughs
  • Ability to translate strategic complexity and feature detail into a story worth telling
  • A genuine understanding of and connection to Figma's values and mission — someone who is curious about the product and passionate about understanding it
  • Comfortable setting visual direction and seeing it through, driving the work autonomously when needed

Benefits

  • Figma offers equity to employees, as well as a competitive package of additional benefits, including health, dental, and vision coverage; retirement benefits with company contributions; parental leave and reproductive or family planning support; mental health and wellness benefits; and paid time off. Figma provides paid sick leave, holidays, and other leave benefits in compliance with applicable federal, state, and local laws, including the requirements of the Washington Minimum Wage Act and related regulations. Exempt employees are eligible for employer‑provided paid flexible PTO in addition to flexible paid sick leave. PTO is subject to manager approval. Additional benefits may include company recharge days, cell phone and home internet reimbursements, and a number of lifestyle spending accounts. Figma also offers sales incentive compensation for most sales roles and an annual bonus plan for eligible non-sales roles. All compensation and benefits are subject to applicable plan terms and may be modified by Figma at any time, consistent with applicable law.
  • Annual Base Salary Range: $127,000 — $269,000 USD
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Figma

4.4 Glassdoor

Design is everyone's business

Founded in 2012
San Francisco, California, USA
2.8K employees (559 in marketing)
81% recommend to a friend
95% CEO approval

Salaries

Posted range

$127K/yr – $269K/yr

Taken straight from the job posting.

See all Figma salaries

Marketing Team

Marketing Team Size
142 (5% of company)
Median Career Experience
12 years
Median Tenure
2.3 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$1.4B
Last Raise
$700M
Post IPO Equity, 3 months ago

Funding History

  • Dec 2025
    Post IPO Equity
  • Jul 2024
    Secondary Market • $700M
  • May 2024
    Series F • $415.7M

Traffic Signals

Monthly Visitors
88M
Monthly Google Ads Budget
$424.5K
Traffic Source Mix
Search
17.8%
Direct
75.1%
Referral
6.3%
Social
0.5%
Paid
0.3%

Headcount Trend

Current headcount: ~2.8K

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Brand Designer, Product Launches

Figma · San Francisco, CA · Remote