Brand Designer

Wilmington, DE (On-site)

$82K/yr – $137K/yrMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive brand design governance and education across marketing, ensuring brand standards are scaled and consistently applied across channels and partner teams.

  • Must-have: Proficient in Adobe Creative Suite, Figma/Sketch, with 3+ years in corporate branding
  • Standout: Experience leading brand governance and collaboration with cross-functional partners
  • Must-have: Strong portfolio of corporate branding and complex information design

Job Description

Drive brand design governance and education across marketing, ensuring brand standards are scaled and consistently applied across channels and partner teams.

  • Manage oversight, coordination, execution, and optimization of brand standards with the Brand Design Lead and creative team.
  • Evangelize brand standards and educate colleagues and external partners on on-brand work in practice.
  • Collaborate with marketing partners to keep campaigns aligned with brand principles and strategic goals.
  • Present and influence with a convincing style to increase buy-in and unlock new opportunities for the team.
  • Participate in creative project kickoffs with multiple stakeholders.
  • Contribute to concept development and execution, presenting ideas effectively.
  • Adhere to brand recommendations for design, copy, and layout as needed.
  • Collaborate with stakeholders to ensure briefs and timelines are met.
  • Leverage technical and aesthetic expertise to develop visual assets.
  • Stay current with production standards, channels, and emerging formats.

Requirements

  • Bachelor's Degree in graphic design, graphic communications, or related field
  • 3 years of marketing and/or design experience
  • Or in lieu of a degree, 7 years of higher education and relevant experience
  • Minimum of 2 years scaling brand elements and identity systems; develop and evolve systems
  • Strong portfolio focusing on corporate branding and complex information design
  • Deep knowledge of all channels (web, email, social, video, print, etc.)
  • Comfortable working with a wide range of stakeholders
  • Excellent written and verbal communication; educate non-design stakeholders
  • Exceptional creative problem-solving and presentation skills
  • Use evidence and strategy to inform decisions and data visualization understanding
  • Expert-level proficiency in Adobe Creative Suite, Adobe Express, and Figma/Sketch
  • Proficient with Microsoft Office applications

Preferred

  • 3 years of graphic design or copywriting in corporate or agency settings
  • Experience in agile environments and with Jira/Confluence
M&T Bank logo

M&T Bank

3.6 Glassdoor

Great companies have an enduring sense of purpose. At M&T, our purpose is a simple one: make a difference in people’s lives and uplift the communities we serve. Founded in 1856 in Buffalo, NY we are now a top 11 full-service US-based commercial bank with a retail footprint across the east coast and wealth services available nationwide and abroad. As a bank, we offer advice, guidance, expertise, and solutions across the entire financial spectrum that combines M&T’s traditional banking services with the wealth management and institutional capabilities offered by Wilmington Trust. We are a community-minded organization with more than 167 years of experience. We serve customers, community, and colleagues whether they be across the street, across the state or across the country. As an employer of choice, we are proud to offer competitive benefits ranging from medical and retirement to forty hours of paid volunteer time, each year. Our core values drive the work we do – integrity, ownership, collaboration, curiosity, candor and we seek to further build upon our record of success by bringing in top talent and fresh skill sets while continuing to support the growth and development of all our team members.M&T Bank is unwavering when it comes to providing equal employment opportunities to all employees and applicants without regard to race, color, national origin, religion, ethnicity, sex, gender identity, age, disability, citizenship, pregnancy, veteran status, military status, marital status, sexual orientation, genetic information or any other characteristic protected under applicable federal, state or local laws.

Buffalo, New York, USA
30K employees (766 in marketing)
62% recommend to a friend
76% CEO approval

Traffic Signals

Monthly Visitors
7.6M
Monthly Google Ads Budget
$261K
Traffic Source Mix
Search
27.8%
Direct
66.4%
Referral
3.8%
Social
0.3%
Paid
1.6%

Headcount Trend

Current headcount: ~30.2K

Marketing Team

Marketing Team Size
540 (2% of company)
Median Career Experience
20 years
Median Tenure
6.5 years

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