Brand Creator Manager

New York City, NY (Hybrid)

$80K/yr – $95K/yrMid Level3+ years expFull time

Posted 1 day ago

Job Summary

Own affiliate creator strategy and program execution for assigned brands, drive performance insights, and coordinate client communications across a cross-functional team.

  • Lead outreach, onboarding, and end-to-end campaign execution for creators
  • Analyze content performance and translate data into actionable recommendations
  • Partner with Account Managers, Creator Management, and Shop Operations to align on priorities and program development

Job Description

Responsibilities

  • Creator Strategy & Program Ownership
  • - Own affiliate creator strategy and implementation for your assigned brands, including pipeline development, outreach prioritization, and program optimization.
  • - Manage a portfolio of affiliate creators, identifying top performers and surfacing graduation candidates for VIP consideration.
  • - Analyze content performance trends — hooks, video formats, product resonance — and apply those insights to inform creator selection, briefing, and sampling strategy.
  • - Track product request signals from creators and use them to shape messaging recommendations and sampling decisions.
  • Client Communications
  • - Serve as a primary point of contact for clients on affiliate and creator program performance.
  • - Participate in weekly client strategy syncs, presenting performance analysis and strategic recommendations with confidence.
  • - Communicate clearly and proactively, flagging risks and opportunities before clients have to ask.
  • Reporting & Performance Insights

Requirements

  • 3-5 years of experience in affiliate marketing, with meaningful exposure to creator or influencer programs within a social commerce or e-commerce context.
  • Agency experience required — you have worked in a fast-moving, multi-client environment and know how to manage competing priorities without losing quality.
  • Background in beauty, fashion, lifestyle, or CPG is strongly preferred. You understand the category, the consumer, and the creator landscape within it.
  • Demonstrated ability to manage affiliate programs with real strategic ownership, not just execution support.
  • Operates with a high degree of autonomy — you stay ahead of your accounts, manage up proactively, and don't wait to be asked.
  • Confident, professional communicator who can lead client-facing conversations and hold a room with senior marketing stakeholders.
  • Strong analytical instincts — comfortable turning performance data into clear narratives and recommendations.
  • Highly organized with the ability to manage multiple brands and workstreams simultaneously without dropping balls.
  • Deep familiarity with TikTok and the social commerce creator landscape.
  • Bachelor's degree in Marketing, Communications, or a related field.

Preferred

  • 1+ year of hands-on TikTok Shop experience.
  • Proficiency in Google Workspace, Lark, and Slack.
  • Familiarity with affiliate outreach platforms (e.g., Cruva, Euka, Blazi, or similar tools).

Benefits

  • 401K
  • Health Insurance
  • Flexible PTO
  • Flexible Work Hours
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Silk Commerce

3.0 Glassdoor

Here at Silk Commerce, our greatest satisfaction comes from helping our clients’ businesses grow and succeed within a competitive marketplace. We custom build efficient and cost-effective B2B and B2C eCommerce solutions tailored to your specific business needs. As an end-to-end solutions partner, we partner with you at each step of the eCommerce cycle and help you discover new opportunities for increasing revenue for your business.

Founded in 2007
Irvine, California, USA
66 employees (8 in marketing)
0% recommend to a friend

Salaries

Posted range

$80K/yr – $95K/yr

Taken straight from the job posting.

See all Silk Commerce salaries

Marketing Team

Marketing Team Size
4 (6% of company)
Median Tenure
9.2 years
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
21.4K
Traffic Source Mix
Search
39.8%
Direct
41.2%
Referral
10.1%
Social
7.4%
Paid
1%

Headcount Trend

Current headcount: ~66
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Brand Creator Manager

Silk Commerce · New York City, NY · Hybrid