Responsibilities

• Ideates, pitches and develops a diverse array of marketing assets, including email campaigns, product and service names, social media posts, UX web content, sports marketing campaigns, marketing blogs, multi-media advertising campaigns, sales flyers and video scripts, with attention to succinct and compelling copy that drives brand loyalty, customer engagement and revenue growth.
• Creates memorable and unexpected taglines and strategic marketing copy that resonates with target audiences and informs the content strategy for B2B and B2C audiences.
• Builds presentation decks and presents copy concepts to internal stakeholders, external agencies and creative partners.
• Understands best practices for social media copy development for key audiences and multiple platforms such as LinkedIn, Instagram and Tiktok.
• Edits publications such as blogs, newsletters and libraries, serving as stakeholder contact on publication history, performance analytics and current content updates.
• Demonstrates ability to prompt and edit AI content, apply SEO, usability and accessibility best practices, as well as AP style.
• Understands the end user’s needs, pain points and motivations and uses judgment to develop content solutions accordingly.
• Actively gathers content ideas and regularly contributes to campaign ideation.
• Understands creative strategy and applies it to achieve marketing objectives.
• Travel up to 5% of time annually.

Requirements

• 2+ years of experience with a Bachelor’s degree.
• Advertising copywriter experience, agency background preferred.
• Portfolio of high-performing taglines for campaigns with integrated assets for email, web and social media
• Strong marketing writing, tagline development, script, UX, email and social media writing
• Working knowledge of content strategy and how it informs brand messaging
• Excellent client management skills and experience
• Experience in a regulated industry, such as health care or insurance is a plus
• Demonstrated ability to write concise, compelling marketing copy across channels and adjust tone and voice for different audiences
• Strong time management skills with ability to work on multiple projects at the same time, communicate effectively with team members and meet short- and long-term deadlines
• Marketing mindset with ability to engage our audiences in conversation and understand their needs, goals and pain points

Benefits

• Competitive base and incentive pay
• 401(k) with robust matching and non-matching contributions
• Rich medical & pharmacy benefits
• 100% employer-paid dental and vision benefits
• Holistic wellbeing program with deep financial incentives
• Generous paid time off plus 12 paid holidays and your birthday off
• Culture of growth and learning: career development; tuition reimbursement; recognition program
• Family support: adoption assistance, fertility treatment, child, elder & pet care assistance
• Social responsibility and volunteer opportunities
• Employee discount program