Responsibilities

• Support the Senior Brand Manager in the planning and execution of seasonal brand campaigns from concept through launch.
• Maintain campaign timelines, project trackers, and cross-functional deliverables to ensure all initiatives stay on schedule.
• Assist in building and maintaining campaign briefs, recaps, and performance summaries.
• Help ensure brand consistency across campaign assets, messaging, and activation execution.
• Support the end-to-end planning and execution of brand events including pop-ups, community activations, influencer dinners, launch events, and special initiatives.
• Assist with event logistics including venue coordination, vendor communications, staffing, run-of-show documents, and on-site execution.
• Maintain event timelines, production trackers, and budget tracking.
• Coordinate influencer and creator participation, including guest lists, invitations, gifting, and on-site talent experience.
• Support communications with external vendors, venues, and experiential partners.
• Assist in developing post-event recaps and capturing key learnings to inform future brand activations.