Responsibilities

• The Brand Coordinator is responsible for supporting the execution and consistency of the Lucky Goat Coffee brand across retail, cafés, digital platforms, and marketing initiatives.
• Coordinate brand asset organization, including logos, templates, photography, graphics, and other approved creative resources.
• Assist with reviewing brand materials for accuracy, consistency, and alignment with established brand standards.
• Serve as the primary advocate for the customer by representing guest feedback, identifying opportunities for improvement, and championing initiatives that enhance the overall Lucky Goat Coffee experience.
• Develop and maintain brand standards for customer-facing communications across email, phone, social media, review platforms, and digital channels.
• Coordinate Lucky Goat Coffee’s philanthropy initiatives through the Lucky Goat Coffee Gives Back program.
• Support the Brand Merchandise Associate in the development, coordination, and execution of Lucky Goat Coffee retail merchandise and seasonal product capsules for corporate cafés, franchise locations, and special initiatives.
• Oversee product research, vendor communication, samples, pricing, and product information.
• Support inventory tracking, product availability, and merchandise ordering processes as assigned.
• Assist with the execution of brand standards and visual merchandising across corporate and franchise cafés.

Requirements

• Bachelor’s degree in Marketing, Communications, Graphic Design, Branding, Business, or related field preferred
• 1–2+ years of brand coordination, marketing, creative project coordination, retail merchandising, or related experience preferred
• Experience coordinating creative projects, managing assets, and working with internal teams and vendors
• Familiarity with design tools such as Canva and Adobe Creative Suite preferred
• Familiarity with retail merchandising, branded merchandise, or e-commerce platforms preferred

Preferred

• Familiarity with design tools such as Canva and Adobe Creative Suite preferred
• Bachelor’s degree in Marketing, Communications, Graphic Design, Branding, Business, or related field preferred
• 1–2+ years of brand coordination, marketing, creative project coordination, retail merchandising, or related experience preferred
• Experience coordinating creative projects, managing assets, and working with internal teams and vendors
• Familiarity with retail merchandising, branded merchandise, or e-commerce platforms preferred

Benefits

• Competitive salary ($70,000-75,000)
• PTO
• Benefits package
• Employee Discount
• 401K along with company match