Responsibilities

• Work closely with Assistant Director to manage multiple projects from concept to completion related to brands and execution of strategy
• Support community and media relations strategies
• Support Special Event communications, materials, website and announcements
• Assist with onsite communications and branding
• Manage production needs and requests
• Report analytics and audience engagement including website, press and advertising
• Coordinate content and campaign assets across all platforms and responsible for changes on websites, social channels, iPad(s), app(s), online reservation system
• Coordinate, manage and proofread all communications projects (including website, email marketing, paid and organic social media, and e-commerce support) with a deep understanding of the Blackberry brand voice and strong attention to grammar, SEO, and channel guidelines
• Co-create and execute monthly brand plans including social media, email, and external and internal communication strategies and content
• Assist with content calendar creation for each channel and brand
• Coordinate website design and updates – including but not limited to edits, updates, changes, homepage updates, picture sizing, vendor communication, etc.
• Report and support SEO work including Google AdWords and social media ad management
• Coordinate pre-arrival digital communication for guests
• Keeps a digital marketing calendar to track and manage all changes
• Guest assistance with shops and online reservations or any marketing-related questions.
• Supports partnership relationships
• Reports customer engagement for collaboration campaigns
• Records engagement and history with partnership campaigns
• Assist with photoshoots
• Photo asset management as needed
• Photo and Video requests as needed for both internal and external images
• Maintain budget support and tracking
• Weekly website analytics and future reporting through GA4 and Salesforce
• Attend meetings as needed and report to the Assistant Director
• Other tasks as assigned
• Must comply with all company policies and procedures.
• To perform the essential functions of this position regular and consistent attendance is required.
• Must be able to work well with other Team Members and Managers and interact with our guests.

Requirements

• College Degree in Marketing, Communications, or PR preferred
• 1-2 years of experience or equivalent combination of education and work experience
• Working knowledge of social media channels and trends
• Strong organizational and time management skills
• Must have excellent verbal and written communication skills
• Ability to understand departmental policies and procedures and to make independent judgments in absence of supervision
• Must have a very good understanding of Facebook, Twitter, Craft CMS, as well as Microsoft Office Suite
• Adobe Creative Suite (Photoshop, InDesign, Lightroom) is a plus
• Monday.com and Salesforce knowledge or familiarity
• Must be capable of learning new computer software programs quickly
• Basic math skills

Preferred

• The ideal candidate is a creative communications coordinator with strong competency in organization and copywriting. Candidate should demonstrate intellectual curiosity in the digital space with an eye for design, have a working knowledge of graphic and web design, be a creative thinker who is quick on their feet and enjoys being up-to-date on world cultures as well as market, social and industry trends

About Blackberry Farm

• At Blackberry Farm, our attention to every detail, impeccable service, unique activity offerings and outstanding cuisine provides our guests with one of the world’s most dynamic experiences. As one of the most celebrated small resorts in the world, we offer the opportunity to learn and experience how to deliver one-of-a-kind service and quality experiences. In 2011, Travel + Leisure named Blackberry Farm the #1 Resort in North America, 2012 Andrew Harper’s #1 Food and Wine Resort, and 2012 Travel + Leisure’s Best Service in North America. In 2013, our Executive Chef received the James Beard Award for Best Chef Southeast. In 2014, the Barn received the James Beard Award for its Outstanding Wine Program and in 2015 for Outstanding Service. Through adventure, wellness, farming, and epicurean

Other

• 150 W. Church AveMaryville, TN 37801
• EDUCATION and/or EXPERIENCE
• LANGUAGE SKILLS
• COMPUTER SKILLS
• PHYSICAL DEMANDS
• WORK ENVIRONMENT