Responsibilities

• Own the development and ongoing evolution of content evaluation frameworks, channel best practices, and practical tools that brand teams use to assess and strengthen their marketing, covering creative briefs, campaign extensions, and content across retail and foodservice channels
• Create and maintain case studies and reference materials that set a clear, compelling standard for what great brand and content execution looks like
• Support the preparation and facilitation of brand strategy workshops, contributing to materials and exercises that push teams to think more boldly and leave with sharper, more actionable strategies
• Own the planning and delivery of the marketing capability training roadmap, identifying emerging trends, shaping upskilling priorities, and developing workshops, e-learning modules, and inspiration sessions that keep the organization ahead
• Lead partnerships with external organizations, including Cannes Lions, media partners, and advertising agencies, to develop inspiration sessions that showcase great creative and challenge our brand teams to be courageous in their content
• Develop and facilitate training sessions and working groups that span the full range of Consumer Experience capabilities, including Media, Social, and Shopper Marketing, translating strategy into practical skills teams can apply immediately
• Own and lead the cross-functional expansion of Living Our Brands, a flagship program that connects teams across the business to the brands they build, including training events, the annual Brand Building Summit, and integration into the sales organization and foodservice business