Responsibilities

• Develop and execute the social media strategy across Instagram, TikTok, Facebook, X, and YouTube
• Build and manage the content calendar; direct photo, video, and graphic content production
• Maintain brand voice, tone, and visual guidelines across corporate and franchise-owned accounts
• Own day-to-day community management — comments, DMs, and brand sentiment monitoring
• Partner with the marketing/creative team, outside agencies, and franchise operators on regional and national campaigns
• Track social and content performance (engagement, growth, reach) and report on ROI
• Manage influencer partnerships, giveaways, contests, and promotional campaigns
• Support brand storytelling and PR efforts, including coordination with local media
• Oversee paid social campaigns and manage the associated ad budget
• Keep website and blog content current and on-brand

Requirements

• Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
• 3–5+ years managing social media/content for a brand, ideally in restaurant, retail, or hospitality
• A track record of growing engaged social audiences and measurable brand awareness
• Strong copywriting and visual storytelling skills
• Proficiency with content and design tools (Adobe Creative Suite, Canva, CapCut, or similar)
• Experience with scheduling/analytics platforms (Sprout Social, Hootsuite, Meta Business Suite, or similar)
• Comfort working with performance data to guide content decisions
• Excellent project management skills and comfort in a fast-paced, multi-location environment

Preferred

• Passion for food, restaurants, or hospitality culture is a plus

Benefits

• Medical
• Dental
• Vision
• 401(k) matching
• Employee assistance program
• Employee discount
• Flexible spending account
• Life insurance
• Paid time off
• Referral program