Own and evolve OrthoFi’s brand messaging, positioning, and voice. Ensure consistency across marketing, sales, product, and customer communications. Lead thought leadership, PR opportunities, awards submissions, and executive visibility initiatives. Serve as a strategic advisor to leadership on brand reputation and market positioning. Develop and execute content strategy across blogs, customer stories, ebooks, reports, webinars, video, and social media. Manage editorial planning aligned with business priorities and go-to-market initiatives. Lead executive thought leadership programs, including LinkedIn content, speaking engagements, and ghostwriting. Support major launches, events, and company initiatives through strategic content planning. Manage external agencies, freelancers, and creative partners. Oversee content production, video creation, and brand storytelling initiatives. Ensure projects are delivered on time, on budget, and aligned with brand standards. Partner with product, sales, demand generation, and customer teams to align messaging and content. Measure performance across brand, content, and thought leadership programs. Present insights and recommendations to executive leadership.