Responsibilities

• Create and manage content across digital, social media, website, email, video, and campaign channels.
• Lead content development for product launches, consumer education initiatives, and integrated marketing campaigns.
• Transform complex product, technical, and clinical information into clear, engaging, and consumer-friendly content.
• Develop compelling storytelling that strengthens brand awareness, engagement, and customer loyalty.
• Plan and manage editorial calendars, content roadmaps, and campaign timelines.
• Coordinate content execution across multiple marketing channels to ensure a consistent customer experience.
• Partner closely with Creative, Brand, Product Marketing, Digital Marketing, and Communications teams to execute content strategies.
• Maintain and champion Medela's brand voice, messaging framework, editorial standards, and content guidelines.
• Manage content reviews, approvals, and updates while ensuring accuracy, compliance, and alignment with business objectives.
• Collaborate with localization partners to adapt content for international markets.

Requirements

• Bachelor's degree in Communications, Marketing, English, Journalism, UX, Design, or a related field preferred.
• Exceptional copywriting, editing, proofreading, and storytelling skills.
• Ability to simplify technical, clinical, or complex information into compelling consumer-facing content.
• Strong understanding of content strategy, customer journeys, and audience engagement.
• Experience creating content across multiple digital channels, including web, email, social media, and video.
• Experience working within established brand guidelines, editorial standards, and messaging frameworks.
• Familiarity with content management systems (CMS), SEO best practices, analytics platforms, and content performance metrics.
• Strong organizational and project management skills with the ability to manage multiple priorities simultaneously.
• Ability to thrive in a collaborative, matrixed environment with multiple stakeholders and cross-functional teams.
• Proficiency with Microsoft Office Suite.

Benefits

• - Competitive Salary plus bonus
• - Comprehensive benefits plan
• - 401K with match
• - Money Purchase Plan
• - 16-week Paid Parental Leave
• - Generous PTO package, including 14 paid holidays
• - A great place to work!