Senior Manager, Strategic Communications & PR
The Business of HLTH Podcast
District of Columbia, USA (Remote)
$115K/yr - $130K/yrAgencyFull-timeSenior level4+ years exp.
22 hrs ago
Brand & Communications Strategist
Phoenix, AZ (On-site)
$65,000/hr – $70,000/hrMid Level5+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive social media strategy and execution for Castle Megastore across platforms to grow engagement, traffic, and sales.
- Must-have: 5+ years of proven social media campaign success with a portfolio.
- Standout: Paid social expertise (Facebook/Instagram Ads) and TikTok Shop optimization.
Job Description
Responsibilities
- Implement social media marketing strategies that align with business goals and objectives, collaborating with the Marketing team and executive leadership.
- Create and curate engaging content for social media platforms (Instagram, Facebook, TikTok, Twitter, LinkedIn, etc.), including posts, stories, videos, and interactive content.
- Manage and grow all social media accounts, driving engagement, audience growth, and brand awareness.
- Optimize social media content for better reach, engagement, and SEO performance.
- Manage paid social media campaigns (Facebook Ads, Instagram Ads, etc.) to drive targeted traffic, engagement, and conversions.
- Oversee community management, interacting with followers, responding to comments, and fostering brand loyalty through meaningful social interactions.
- Plan, coordinate, and execute in-store events and influencer partnerships to drive brand awareness, customer engagement, and sales.
- Collaborate with content creation partners to design eye-catching visual content using tools like Adobe Suite or Canva.
- Support store sales growth by creating and executing marketing initiatives that drive foot traffic, promote key product launches, and enhance the in-store customer experience.
- Stay on top of industry trends, new platform features, and competitor social media activities to keep the brand ahead of the curve.
Requirements
- Must be at least 18 years or older
- Minimum of 5 years of experience in social media marketing with a proven track record of successful campaigns. Previous experience managing social media campaigns for brands or products required.
- Proficiency with social media management tools (Hootsuite, Buffer, Sprout Social) and analytics platforms (social media insights, Google Analytics).
- Strong understanding of social media algorithms, SEO for social platforms, and strategies for growing social audiences.
- Expertise in Facebook Ads, Instagram Ads, and other paid social media campaigns.
- Creative content creation skills with knowledge of video editing, graphic design, and copywriting.
- Excellent written and verbal communication skills.
- Ability to analyze social media metrics and transform data into actionable strategies.
- Strong organizational skills and attention to detail.
- Adaptability, creativity, and passion for social media trends and platform changes.
Benefits
- Competitive compensation
- Health insurance
- Dental insurance
- Vision insurance
- 401(k) with up to 6% matching
- Paid Time Off
- Employee discount
- Ongoing career and Leadership Development
Castle Megastore Group, Inc.
For over 36 years, Castle Megastore has been passionate about enriching the intimate lives of our customers. We are synonymous with romance, fun and fantasy. Our Castle University certified staff provide our customers with the best brands, the biggest selection and Essentials for Lovers®. ...your secrets are safe with us®.Do you like to develop leaders and have a passion for selling??Castle is always looking for great talent. Please apply directly on our careers page at castlemegastore.com or send resume to recruiter@castlemegastore.comWe have highly competitive pay, monthly bonus opportunities, great medical, dental, and vision benefits.Castle also has a 401K with 6% match!! What retail company offers that??
