Brand Communications & PR Specialist - Kids- USA at Cotton On Group | Los Angeles, CA | $71K/yr – $76K/yr

Cotton On Group

Brand Communications & PR Specialist - Kids- USA

Los Angeles, CA (On-site)

$71K/yr – $76K/yrMid Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive influencer marketing and creator partnerships for Cotton On Kids, overseeing discovery, campaign execution, asset management, and ROI-driven optimization.

Own end-to-end influencer outreach, talent coordination, and content fulfilment.
Must-have: 3–4 years managing influencer marketing or brand communications for DTC brands.
Standout: Experience with children’s brands and hands-on event activation.

Job Description

Responsibilities

Identifying, evaluating, and engaging on-brand influencer talent and content creators
Own the coordination and execution of our brand content communities including talent discovery, communication, product fulfilment, and content tracking
Support influencer campaign process from planning to execution (setting deliverables, briefing, usage rights, posting guidelines, reporting, etc.)
Manage and maintain creator relationships with the brands roster of talent and content creators
Support the maintenance and organize influencer content libraries and asset management systems
Manage and update our influencer contact and outreach database
Support influencer outreach efforts and assist with product gifting logistics
Collaborate on the development and implementation of influencer marketing campaigns
Monitor influencer content for brand alignment, engagement, and performance insights
Contribute to brand communications strategies to deliver engaging, on-brand communication campaigns for the Kids customers.

Requirements

3-4 years’ experience managing brand communications, influencer marketing, and/or PR for direct-to-consumer brands (experience with children’s brands preferred)
Strong written and verbal communication skills
Event coordination and execution experience
Ability to prioritize tasks and manage time effectively and stay organized across multiple projects
Comfortable using shared documents and spreadsheets for collaboration, tracking, and reporting
Deep understanding of TikTok, social algorithms, and digital trends
Comfortable acting as on-screen talent
Highly organized, self-sufficient, and comfortable managing tight timelines.
Positive, energetic team player with a creative, solutions-oriented mindset
PHYSICAL REQUIREMENTS
Ability to stand, walk, lift, carry, push, or pull up to 50 lbs.
Ability to travel as needed (up to 20%)
Comfortable moving equipment, product, or props as needed for shoots.

Benefits

50% team member discount across all brands
Competitive pay
24/7 wellness support
Performance & Peak incentives
Medical, Dental, Vision & more for you and your family
401(k) matching + financial wellness support
Development opportunities with room to grow
Quarterly COG Awards & real-time recognition

Cotton On Group

Our purpose has always been to make a positive difference in people’s lives, and our team and customers are at the heart of this.We started in 1988, with our first ‘shop’ being the boot of a Ford Bronco parked at The Beckley Market in Geelong, Australia. Inside? A stack of denim jackets; it was the start of something big.Our vision is to take our eight Aussie lifestyle brands to the world, delivering Good along the way. And we know that our responsibility goes far beyond selling great products. We work to prioritise people and the planet, while making products our customers love, ones that we can all be proud of.We’re a diverse bunch from all around the world who love to think big. We live for a challenge and give anything a go. We work hard and pride ourselves on creating an environment free from hierarchy and ego. One that promotes creativity and self-expression, allowing our team to do what they do best. We look after our people 24/7 – not just when they’re at work, but outside of it too. Since day one, our team members have been like great mates to us – and you look after your mates. We support and empower our team members to be the healthiest versions of themselves. And we keep it real, always.We’re customer-obsessed in everything we do, and believe us when we say the obsession is real!When you join our team, you’re part of something bigger – you’re here to be inspired, to learn, to do the right thing, and above all else, to make a positive difference.20,000 people. 8 brands. 20 countries. 1,300 stores (and counting) and one life-changing Foundation. That's Cotton On Group.

Founded in 1991

North Geelong, Victoria, AUS

cottonongroup.com.au