Responsibilities

• Lead annual planning and execution for assigned CVP(s), translating business priorities into delivery plans, including budget management, creative development, ad research (as applicable), media plan development, measurement (MMM), optimization and performance reporting. Ensure activity complies with Shell brand governance, legal, and regulatory requirements, proactively identifying and escalating risks as needed
• Partner with Brand/Product/CVP Owners to develop clear, insight‑led briefs and ensure alignment between business objectives, communications strategy, and in‑market execution
• Lead development of CVP-specific communications strategies, in close partnership with creative and media agencies, ensuring alignment to business priorities, consumer insights, and brand standards
• Lead delivery of integrated, CVP‑specific campaigns across all relevant channels (e.g., ATL, radio, social, BTL, digital, PR), coordinating agency partners to ensure quality, consistency, and timely execution
• Monitor, analyze, and optimize performance, translating results into clear insights and actionable recommendations to drive ROI. Works closely with agency partners to optimize plan in-flight and delivers insight-driven reporting
• Lead day to day contract management as the contract holder for select agency relationships, partnering with Contracting and Procurement (CP) to define scopes, manage contracts and burn reports, and co‑lead agency business reviews to ensure strong value delivery and performance
• Manage annual budgets and agency scopes, including phasing, invoicing, forecasting, and regular burn and variance reporting

Requirements

• Must have legal authorization to work in the US on a full-time basis for anyone other than current employer
• Bachelor’s degree in Marketing, Business, Communications or a related field
• Minimum of 5 years of progressive experience in Brand Marketing and/or Integrated Marketing Communications, with demonstrated accountability for complex projects, budgets, and cross‑functional delivery
• Experience in end‑to‑end ownership and delivery of campaigns at scale, including briefing, execution, optimization, and performance review. Strong operational ownership, ensuring readiness to launch, issue resolution and end-to-end delivery accountability across all consumer touchpoints
• Experience in developing channel-agnostic communication strategies (ATL, BTL, digital, influencer, earned), either client-side or agency-side, grounded in business objectives, consumer insights and brand standards. Direct accountability for creative quality, consistency, and effectiveness
• Demonstrated experience managing agency partners, ensuring clear ways of working, scope and budget oversight, and performance accountability. Ability to set clear direction, provide constructive feedback and drive high-performance across agency and partner teams without direct authority
• Demonstrated experience in performance measurement and optimization: define KPIs, use data (e.g. MMM, ad research, in-market results) to monitor campaign performance, inform optimization decisions, and translate results into actionable insights to optimize ROI and inform future planning
• Demonstrated commercial and financial acumen, including experience managing significant marketing budgets

Benefits

• insurance coverage options include medical, dental, vision coverage, life Insurance, Business Travel Accident Insurance, and Occupational Accidental Death Benefit programs. Employees also participate in a company pension plan and a 401(k) plan. Paid leave includes up to 6 weeks of paid vacation time, up to 11 paid holidays, and parental leave offering 16 weeks of paid leave for birthing parents, and 8 weeks of paid leave for non-birthing parents.
• Additionally, employees are eligible for short-term disability leave for up to 26 weeks at 100% or 50% of base pay as well as Long-Term Disability insurance.
• Shell also offers other compensation such financial reimbursement for adoption, wellness, education, and personal learning expenses, and some roles are eligible for discretionary long-term incentives.
• For interns, eligible benefits include medical, dental, and vision coverage, life insurance, Business Travel Accident Insurance, and Occupational Accidental Death Benefit programs; participation in a 401(k) plan; and paid leave for up to 11 paid holidays.