Responsibilities

• Own and execute Netcraft’s organic social media strategy, primarily on LinkedIn and other relevant platforms.
• Translate blogs, threat research, reports, webinars, and announcements into high-performing social content aligned with Netcraft’s brand voice.
• Identify and capitalize on timely cybersecurity news, industry developments, and threat trends.
• Partner with subject matter experts and executives to amplify thought leadership and elevate Netcraft’s authority in cybersecurity.
• Manage Netcraft’s presence across relevant cybersecurity and financial services communities, including Reddit, forums, and discussion boards.
• Engage authentically in industry conversations, contributing insights that build credibility and trust without overt promotion.
• Support Netcraft’s participation in key partner and industry communities (e.g., FS-ISAC and similar sector groups).
• Coordinate with internal stakeholders to share timely insights and intelligence within trusted partner ecosystems.
• Grow and nurture Netcraft’s audience of CISOs, security leaders, and digital risk professionals.
• Support employee advocacy and executive amplification initiatives across social channels.

Requirements

• 3–5 years of experience in brand, communications, content marketing, or community management
• Experience in cybersecurity, enterprise SaaS, fintech, or a related technical industry strongly preferred
• Demonstrated success growing meaningful social presence and community engagement in a B2B environment
• Experience engaging in industry communities (e.g., ISACs, professional forums, or technical communities)
• Strong writer and editor with the ability to distill complex technical topics into clear narratives
• Analytical mindset; comfortable working with performance data and deriving actionable insights
• Self-motivated, purpose-driven team player who thrives in a lean, high-performance environment
• Experience collaborating with technical stakeholders (e.g., researchers, product teams, engineers)

Preferred

• Familiarity with digital risk protection, brand protection, phishing, fraud, or threat intelligence markets
• Experience supporting executive thought leadership
• Experience using tools such as HubSpot, Reddit, Asana, or social management platforms
• Media or analyst relations exposure