Brand Communications Manager

Carmel, IN (Hybrid)

$116K/yr – $147K/yrSenior Level7+ years expFull time

Posted 3 hrs ago

Job Summary

Own the brand voice and editorial strategy across social, media, customer stories, and web; steer crisis responses and cross-functional content programs while shaping AI-assisted workflows to scale production without compromising clinical accuracy.

  • Lead brand narrative and editorial planning across internal teams and external channels.
  • Manage vendor relationships and approve external content within talking points.
  • Build reusable AI tools, templates, and review processes to maintain brand and clinical standards.

Job Description

Responsibilities

  • Own brand voice, editorial planning, crisis communication and FDB’s public narrative across social presence, media relations, customer stories, blogging and the website editorial layer.
  • Approve routine external content and media engagement within approved talking points; escalate new positioning, sensitive claims, and external risk to the Vice President of Marketing.
  • Manage day-to-day vendor and agency relationships; recommend vendor and messaging changes.
  • Lead cross-functional content programs spanning Product Marketing, Sales, Legal, and Clinical stakeholders.
  • Guide responsible use of AI-assisted content tools — building reusable brand controls, prompt libraries, templates, and factual-error review workflows — to expand production capacity while keeping brand voice and clinical accuracy human-led.
  • This position is based out of our South San Francisco, CA, Durham, NC or Carmel, IN office and follows a hybrid work model, with an expectation to work onsite at least three days per week.

Requirements

  • Strong B2B content and media track record, with demonstrated ownership across multiple channels (web, social, media relations, customer stories).
  • Vendor and cross-functional stakeholder management skills.
  • Excellent writing, editing, and editorial judgment, including the ability to operate confidently with AI-assisted tools under human review.
  • Ability to translate brand strategy into day-to-day editorial decisions and content standards.
  • Collaborative style with strong cross-functional partnership across Product Marketing, Sales, Legal, and Clinical teams.
  • 5–7 years of communications experience, including demonstrated ownership of cross-functional programs.
  • Healthcare or health-IT experience preferred, or demonstrated ability to quickly build fluency in a regulated, clinically sensitive content environment.
  • Experience managing vendor and agency relationships.
  • Bachelor’s degree in communications, marketing, journalism, or a related field preferred; equivalent experience considered.

Benefits

  • medical, dental, vision, long term disability, life insurance, and matching 401k.
  • competitive salaries and extensive benefits – including medical, dental, vision, long term disability, life insurance, and matching 401k.
FDB (First Databank, Inc.) logo

FDB (First Databank, Inc.)

FDB (First Databank) creates and integrates the world’s most trusted drug knowledge that, in partnership with our customers, illuminates critical healthcare decisions. Together, we help improve patient safety, operational efficiency, and health outcomes. Our drug databases drive healthcare information systems that serve the majority of hospitals, physician practices, pharmacies, payers, and all other areas of healthcare and are used by millions of clinicians, business associates, and patients every day. For a complete look at FDB’s solutions and services, please visit https://www.fdbhealth.com.

Founded in 1978
South San Francisco, California, USA
462 employees (23 in marketing)

Salaries

Posted range

$116K/yr – $147K/yr

Taken straight from the job posting.

See all FDB (First Databank, Inc.) salaries

Marketing Team

Marketing Team Size
21 (5% of company)
Median Tenure
7.8 years
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
20.8K
Monthly Google Ads Budget
$313
Traffic Source Mix
Search
40.8%
Direct
42.8%
Referral
5.8%
Social
9.3%
Paid
1.2%

Headcount Trend

Current headcount: ~462

Recent News

FDB (First Databank, Inc.) logo

Brand Communications Manager

FDB (First Databank, Inc.) · Carmel, IN · Hybrid