Brand Communications Manager

Durham, NC (Hybrid)

$116K/yr – $147K/yrMid Level5+ years expFull time

Posted 2 hrs ago

Job Summary

Own and drive the brand narrative and editorial programs across product marketing, sales, and media, while building AI-assisted content workflows and cross-functional governance.

  • Own brand voice and editorial planning
  • Lead cross-functional content programs
  • Guide AI-assisted content tools

Job Description

Responsibilities

  • Own brand voice, editorial planning, crisis communication and FDB’s public narrative across social presence, media relations, customer stories, blogging and the website editorial layer.
  • Approve routine external content and media engagement within approved talking points; escalate new positioning, sensitive claims, and external risk to the Vice President of Marketing.
  • Manage day-to-day vendor and agency relationships; recommend vendor and messaging changes.
  • Lead cross-functional content programs spanning Product Marketing, Sales, Legal, and Clinical stakeholders.
  • Guide responsible use of AI-assisted content tools — building reusable brand controls, prompt libraries, templates, and factual-error review workflows — to expand production capacity while keeping brand voice and clinical accuracy human-led.

Requirements

  • 5–7 years of communications experience, including demonstrated ownership of cross-functional programs.
  • Healthcare or health-IT experience preferred, or demonstrated ability to quickly build fluency in a regulated, clinically sensitive content environment.
  • Experience managing vendor and agency relationships.
  • Bachelor’s degree in communications, marketing, journalism, or a related field preferred; equivalent experience considered.
  • Strong B2B content and media track record, with demonstrated ownership across multiple channels (web, social, media relations, customer stories).
  • Vendor and cross-functional stakeholder management skills.
  • Excellent writing, editing, and editorial judgment, including the ability to operate confidently with AI-assisted tools under human review.
  • Ability to translate brand strategy into day-to-day editorial decisions and content standards.
  • Collaborative style with strong cross-functional partnership across Product Marketing, Sales, Legal, and Clinical teams.

Preferred

  • Bachelor’s degree in communications, marketing, journalism, or a related field preferred; equivalent experience considered.

Benefits

  • We value Integrity, Respect, Responsibility, Teamwork, and Creativity.
  • Our offices in South San Francisco and Indianapolis have been awarded with Top Workplaces honors by The Bay Area News Group and the Indy Star, since 2016 (the Top Workplaces honors are based solely on the results of an employee feedback survey by a leading research firm that specializes in organizational health and workplace improvement).
  • FDB offers competitive salaries and extensive benefits – including medical, dental, vision, long term disability, life insurance, and matching 401k.
  • This role is also eligible for a competitive benefits package that includes medical, dental, vision, life, and disability insurance; 401(k) retirement plan; flexible spending savings account; paid holidays; paid time off; employee assistance program; and other company benefits.
FDB (First Databank, Inc.) logo

FDB (First Databank, Inc.)

FDB (First Databank) creates and integrates the world’s most trusted drug knowledge that, in partnership with our customers, illuminates critical healthcare decisions. Together, we help improve patient safety, operational efficiency, and health outcomes. Our drug databases drive healthcare information systems that serve the majority of hospitals, physician practices, pharmacies, payers, and all other areas of healthcare and are used by millions of clinicians, business associates, and patients every day. For a complete look at FDB’s solutions and services, please visit https://www.fdbhealth.com.

Founded in 1978
South San Francisco, California, USA
462 employees (23 in marketing)

Salaries

Posted range

$116K/yr – $147K/yr

Taken straight from the job posting.

See all FDB (First Databank, Inc.) salaries

Marketing Team

Marketing Team Size
21 (5% of company)
Median Tenure
7.8 years
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
20.8K
Monthly Google Ads Budget
$313
Traffic Source Mix
Search
40.8%
Direct
42.8%
Referral
5.8%
Social
9.3%
Paid
1.2%

Headcount Trend

Current headcount: ~462

Recent News

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Brand Communications Manager

FDB (First Databank, Inc.) · Durham, NC · Hybrid