Brand & Communications Manager - Crosby Hops

Woodburn, OR (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive Crosby Hops’ and TopWire storytelling across social, digital, email, and PR to engage craft brewers and fans.

  • Own strategy and day-to-day content creation across channels
  • Must-have: 5+ years in marketing/communications
  • Standout: Passion for craft beer and comfort on camera

Job Description

Responsibilities

  • Own the strategy and execution of Crosby Hops’ and TopWire storytelling across social media, digital platforms, email communications, and public relations
  • Lead day-to-day content creation that resonates with craft brewers including copywriting, short-form video, photography, and engagement
  • Develop and execute a content calendar aligned with product releases, seasonal activities, and events
  • Monitor engagement and performance metrics to continuously refine and improve
  • Participate in the development of memorable event concepts, brand activation, harvest hospitality, and industry conferences that bring Crosby’s brand promises and initiatives to life

Requirements

  • 5+ years of proven experience in marketing and communications
  • Direct experience in — and passion for — craft beer or a closely related industry
  • Strong, engaging writing and storytelling skills
  • Comfortable appearing on camera and representing the brand publicly
  • Ability to capture and edit short-form video content for social platforms
  • Working knowledge of Adobe Creative Suite or similar creative software
  • Familiarity with website content management systems, email platforms, CRMs, marketing automation, and analytics tools
  • Experience working in fast-paced environments and managing multiple projects simultaneously
  • Willingness to travel up to 15%, including select evenings and weekends for events

Benefits

  • Health, dental, and vision insurance with Crosby Hops paying 75% of premiums for employees and dependents
  • 15 paid company holidays
  • Paid time off
  • Parental leave

About Crosby Hops

  • Crosby Hops is a fifth-generation, family-owned hop farm and merchant based in Woodburn, Oregon — and an active partner to craft brewers around the world. We collaborate with breweries on hop selection, innovation, and product development to help them create distinctive, high-quality beers. We also operate TopWire Hop Project, our on-farm beer garden, creating a direct connection between hops, brewers, and craft beer drinkers.
Nosh.com logo

Nosh.com

Nosh.com: Food Industry News, Insights, and Education for the CPG Community. Published by BevNET.

Newton, Massachusetts, USA
8 employees (3 in marketing)

Traffic Signals

Monthly Visitors
70.4K
Monthly Google Ads Budget
$2.8K
Traffic Source Mix
Search
40.6%
Direct
46.8%
Referral
6.9%
Social
4.9%
Paid
0.6%

Headcount Trend

Current headcount: ~8

Marketing Team

Marketing Team Size
3 (38% of company)
Marketing Roles Posted (Last 30 Days)
3