Responsibilities

• Lead the development and evolution of Cook & Boardman’s brand strategy, positioning, and messaging architecture across the total organization.
• Develop and maintain clear brand guidelines and governance to ensure consistency across all marketing, communications, and customer touchpoints.
• Partner with senior leadership to translate business objectives into compelling brand narratives that resonate with customers, employees, and industry stakeholders.
• Support brand integration efforts across acquisitions, service expansions, and enterprise initiatives.
• Develop integrated communications plans that align internal and external messaging with strategic business priorities.
• Collaborate with team members on corporate communications calendar to ensure alignment across campaigns, announcements, leadership messaging, and key initiatives.
• Lead external communications efforts including press strategy (media outreach, press releases), thought leadership positioning, executive visibility, and reputation management.
• Guide and evaluate the development of content across formats including web, social, press materials, internal communications, and campaign assets.
• Partner with digital marketing to ensure messaging consistency across demand generation efforts and online channels.
• Support social media strategy, ensuring platforms support brand visibility, thought leadership, and employer brand objectives.