Responsibilities

• Strategic Planning & Execution
• Develop and lead integrated communications strategies for Propel and Muscle Milk, to drive positive business impact, including campaigns, product launches, culture programing, and purpose initiatives.
• Strategically utilize consumer insights and human truths to build campaigns and stories curated towards key audiences
• Collaborate cross-functionally with business leaders, brand marketing, consumer engagement, sports marketing, R&D, and agency partners to ensure cohesive storytelling across all touchpoints.
• Media Relations & Storytelling
• Lead proactive media relations to drive meaningful storytelling for Propel and Muscle Milk across top-tier consumer, trade, and sports/lifestyle outlets.
• Oversee PR for the Gatorade Player of the Year program.
• Develop compelling brand stories, messaging frameworks, media materials, executive talking points, and media kits.
• Cultivate and maintain strong relationships with key journalists, creators, and sports media.
• Leadership & Issues Management

• Serve as a communications advisor to brand leaders with an ability to influence decision making and provide thought leadership.
• Identify and mitigate potential reputational risks, support crisis communications, and ensure message alignment across teams.
• Act as a collaborative partner and liaison to PBUS communications COE teams, as well as PepsiCo corporate communications and employee engagement teams.
• Measurement & Reporting
• Leverage data and analytics to inform communications strategies, focusing on consumer insights and meaningful results that drive business growth.

Requirements

• Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or related field.
• 6-8 years of progressive experience in brand communications or public relations.
• Proven track record of developing and executing successful PR campaigns for consumer brands—direct experience in sports/fitness is required.
• Strong media relations skills with an established network of national, lifestyle, and sports media contacts.
• Deep understanding of building strategies based in human truths and cultural moments, with a keen eye for reaching specific audience targets.
• Ability to manage complex agency teams, providing leadership and consistent direction and feedback.
• Exceptional writing and editing skills, with an eye for both consumer and corporate styles.
• Adept at balancing strategic thinking with hands-on execution in a fast-paced, matrixed environment.

Preferred

• Previous experience both agency and in house is preferred.

Benefits

• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.