Responsibilities

• Develop and execute an integrated communications and content strategy that supports business development, deposit growth and brand differentiation.
• Align communications initiatives with marketing automation, CRM insights and revenue-driving campaigns to support measurable ROMI.
• Establish KPIs and reporting dashboards to measure engagement, reach, conversion and reputational impact.
• Own the Bank's social media strategy, including content planning, publishing, monitoring and response across platforms.
• Manage social listening, brand reputation monitoring and real-time engagement, including escalation protocols.
• Create and oversee social content using tools such as Canva, Adobe Express and Adobe Creative Cloud, including Illustrator and InDesign.
• Ensure all activity complies with regulatory guidelines and internal policies.
• Lead website content strategy, development and management within the Bank's CMS and Notified CMS.
• Optimize content for SEO and emerging AI optimization best practices.
• Improve user experience, conversion paths and content performance.

Requirements

• Bachelor's degree in Communications, Journalism, Public Relations, Marketing or a related field.
• 7+ years of experience in corporate communications, public relations or integrated marketing communications.
• 3+ years of experience in banking, financial services or another highly regulated industry strongly preferred.
• Exceptional writing and editing skills with mastery of grammar and AP Style.
• Experience managing and/or marketing brands
• Proven experience managing social media strategy, content development, publishing, monitoring and response.
• Proficiency with Canva, Adobe Express and/or Adobe Creative Cloud.
• Experience with website CMS platforms and strong knowledge of SEO and emerging AI optimization best practices.
• Experience drafting and distributing press releases via GlobeNewswire, PR Newswire or similar platforms.
• Experience supporting investor relations communications, including annual reports, earnings materials and shareholder messaging preferred.

Benefits

• Medical, dental, and vision plans
• Vacation, sick leave, paid Holidays
• Paid volunteer time
• Employer paid life insurance
• 401(k) with employer matching
• Ongoing training, professional development and career advancement opportunities