Brand Communications Associate

Phoenix, AZ (On-site)

$50K/yr – $60K/yrIntern/New Grad1+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive AVE community communications and brand presence across multiple properties, owning resident communications, social media, and online reputation with cross-team collaboration.

  • Must-have: 2+ years of experience in corporate communications or social media/PR for a brand, plus strong writing and platform proficiency.
  • Standout: On-site, cross-functional ownership across multiple communities with event planning, CSR, and PR activities.

Job Description

Responsibilities

  • Deliver strong brand reputation through communications programs to drive trust
  • Shape how our brand and residential communities show up online and resonate with residents, prospects, and partners
  • Serve as the go-to communications specialist for a diverse portfolio of AVE communities and deliver industry- and market-leading results in social media presence, online reputation, resident communications, and lifestyle marketing
  • Work effectively cross-departmentally with communications leadership, property teams, and operations and IT leadership to execute service-focused resident communications
  • Collaborate with property teams to plan a monthly calendar of thoughtful resident events to deliver a sense of community
  • Facilitate monthly social media, online reputation, and resident event strategy meetings with assigned communities to review performance, brainstorm content, and establish measurable goals
  • Manage/execute Paid/Organic Social Media Program for assigned communities
  • Produce social media graphics, short-form videos, and creative assets that reflect AVE's brand identity and sales goals
  • Present competitive analysis and program performance on a quarterly basis
  • Stay informed on the latest social and digital trends, proposing innovative ideas and strategies to enhance the AVE brand presence
  • Monitor online reviews daily across Google, Yelp, Apartments.com, and other key platforms for assigned communities
  • Respond to reviews with service mindset
  • Support assigned communities with review generation strategy
  • Present competitive analysis and program performance on a quarterly basis
  • Collaborate with assigned communities on Resident Event ideation to deliver AVE lifestyle at all communities
  • Support assigned communities with Resident Event promotions
  • Ensure all creative materials are consistent with AVE's branding
  • Exhibit proficiency in Notifii resident communications platform including maintaining group accuracy for assigned communities
  • Be an active participant in a monthly cross-departmental resident communication strategy call and own execution of resident communication needs for assigned communities
  • Draft all resident communications with a service-mindset and in the brand voice
  • Support assigned communities with daily resident communication requests
  • Provide 24/7 emergency resident communication assistance to all communities - rotational with 3 other communications team members
  • Be an active participant in the Monthly Communications and Operations Resident Communication Strategy Call
  • Develop and send internal communications when lead is out-of-office
  • Deliver a minimum of 3 blog posts per quarter for our website to support brand public relations and SEO marketing goals
  • Support brand CSR initiatives, including planning and promotion for AVE's charitable campaigns and community partnerships
  • Collaborate with the Brand Communications Manager to amplify CSR campaigns through social media, email, and community engagement
  • Collaborate with the Brand Communications Manager to creatively market and amplify brand features, awards, and media placements across digital channels
  • Gather visuals, event recaps, and story details to support PR initiatives and press opportunities
  • Ensure all PR content shared internally and externally aligns with AVE's brand messaging and tone
  • Support with internal communication Media Alerts
  • Maintain PR documents and libraries
  • Produce and implement engaging content that highlights the AVE employment experience and culture to support Talent Acquisition team initiatives and goals

Requirements

  • B.S. in English, Writing, or Communications - will consider Public Relations degrees or Marketing degrees with Social Media focus or concentration
  • 2 years of experience executing effective communications for an organization in one or more of the following Program Areas: General Communications, Social Media, Public Relations, or Internal Communications
  • 1 year of proven experience writing communications or producing content for a brand/business (may include internships)
  • High proficiency with social media platforms
  • Exceptional communication skills, written and verbal
  • The ability to remain calm and perform under pressure - you will need to ask questions and provide guidance/solutions and send communications for property emergencies
  • Tech savvy and quick to learn digital systems
  • Strong project management, organization, and follow-up skills

Benefits

  • Fun, positive, and collaborative work environment
  • Robust training program and ongoing professional development opportunities
  • Comprehensive benefits package including: PTO, medical, vision, dental, and 401k
  • Birthday Time Off for birthday month
  • Paid Volunteer Time Off for charity volunteering
  • Complimentary furnished apartment stays at any AVE location nationwide for personal travel
  • A career home with potential for long-term career advancement
AVE by Korman Communities logo

AVE by Korman Communities

Live Better.AVE by Korman Communities specializes in fully furnished suites and luxury apartments, perfect for extended-stay business travelers, individuals in transition whether they are renovating their home, in between homes, or simply rethinking their current living situation, and discerning renters. For more than 100 years, our fifth-generation, family-owned-and-operated company has been providing seamless living, exceptional service, and unparalleled amenities at our sophisticated communities. Our community locations are convenient to major employers, thriving downtown centers, and transit to metro areas. Our goal is to provide a lifestyle of comfort and convenience for our residents. Each community boasts a dedicated service team and cutting-edge business and resort amenities such as pools, fire pit lounges, 24-hour, state-of-the-art AVE Fit centers, wellness classes, seasonal bike share, tranquility gardens, AVE Screen media theaters, and outdoor gaming and recreation. The AVE lifestyle is the product of five generations of Korman experience, expertise in design, dedication to exceptional service, and implementation of proven innovations.

Founded in 2008
Plymouth Meeting, Pennsylvania, USA
343 employees (22 in marketing)

Traffic Signals

Monthly Visitors
54.4K
Monthly Google Ads Budget
$24.4K
Traffic Source Mix
Search
50.5%
Direct
36.8%
Referral
11.1%
Social
0.6%
Paid
1%

Headcount Trend

Current headcount: ~343

Marketing Team

Marketing Team Size
12 (3% of company)