Responsibilities

• Brand Leadership
• Define and strengthen Zero Zone’s brand position across key markets and audiences.
• Develop messaging frameworks that clearly communicate Zero Zone’s value proposition and differentiation.
• Ensure brand consistency and relevance across customer touchpoints, campaigns, events, and communications.
• Content & Thought Leadership
• Set the annual content strategy to support awareness, credibility, and customer engagement.
• Guide thought leadership themes across email, website, webinars, events, paid media, and industry communications.
• Partner with product, engineering, sales, and service teams to translate technical expertise into customer-relevant messaging.
• Public Relations & Communications
• Lead the communications strategy for trade media, industry associations, company announcements, and executive visibility.

Requirements

• Bachelor’s degree in marketing, communications, business, or a related field.
• 4+ years of experience in B2B marketing, brand management, communications, or content strategy.
• Demonstrated ability to develop brand positioning, messaging, and awareness strategies for complex products or markets.
• Strong writing, storytelling, and communication skills with the ability to translate technical information into customer-focused messaging.
• Ability to manage priorities, influence cross-functional teams, and use performance insights to guide marketing decisions.

Preferred

• Experience in manufacturing, industrial, technical, refrigeration, HVAC, construction, or engineering-related markets.
• Experience leading brand awareness, thought leadership, public relations, or industry visibility initiatives.
• Familiarity with marketing automation such as HubSpot, CRM, website analytics, or digital engagement tools.
• Experience partnering with agencies, freelancers, trade publications, associations, or event partners.

Benefits

• Vacation and Personal Hours (after only 30 days!)
• Competitive Wages
• Comprehensive Benefits Package (medical, dental, vision, life insurance, STD, LTD, AD&D, HSA/FSA, EAP)
• 401k and Profit Sharing
• 10 Paid Holidays
• Flexible Schedules
• Casual Dress Code
• Wellness Programs and Incentives
• Steel Toe Reimbursement
• Employee Engagement Programs