Responsibilities

• Lead the execution of commercialization projects through the Stage Gate process, partnering with cross-functional teams to manage packaging updates, artwork approvals, legal and regulatory reviews, and launch readiness planning.
• Coordinate with Sales and cross-functional partners to develop sales specifications, presentations, marketing materials, and product samples that support customer engagement and business growth.
• Manage the Lance marketing budget, ensuring accurate tracking, forecasting, and execution while collaborating with stakeholders on budget updates and optimization opportunities.
• Maintain and manage the Lance product portfolio and SKU database, ensuring product specifications, imagery, and financial information remain accurate and up to date.
• Analyze category performance, competitive activity, consumer trends, and business results to identify insights and recommend actions that drive growth.
• Support major marketing initiatives by gathering, organizing, and synthesizing key business information for presentations, meetings, and decision-making.
• Assist with package and product updates, as well as broader commercialization and marketing plan execution.

Requirements

• Bachelor’s degree in Business, Marketing, Analytics, or a related field.
• Minimum of 2 years of experience in marketing, brand management, product management, analytics, or a related consumer packaged goods (CPG) function.
• Strong analytical skills with the ability to translate complex data into actionable business insights and recommendations.
• Proven ability to manage multiple priorities, projects, and deadlines in a fast-paced environment.
• Excellent organizational, project management, and time management skills.
• Strong communication, collaboration, and influencing skills with the ability to work effectively across functions without direct authority.
• Advanced proficiency in Microsoft Excel and PowerPoint, including experience developing business presentations and analysis.

Preferred

• Experience within the food, beverage, or broader consumer packaged goods (CPG) industry.
• Experience using retail and consumer analytics platforms such as Circana, Nielsen, or similar tools.
• Experience analyzing, managing, and tracking marketing budgets.
• Curiosity and passion for understanding consumer behavior, marketplace trends, and cultural influences.
• Experience supporting commercialization, product launch, or portfolio management initiatives.

Benefits

• Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
• Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
• Campbell’s offers unlimited sick time along with paid time off and holiday pay.
• If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
• Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.
• Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.