Drive local market entry for a premium beer brand in Miami, building distribution, partnerships, and brand advocates while coordinating authentic activations.

• Market Penetration: Spearheading the local launch strategy, identifying and targeting key accounts, premium venues, and influential retail partners in the Miami area.
• Brand Evangelism: Host tasting events, industry nights, and grassroots marketing activations (pop up events, etc.) to build organic hype and brand loyalty.
• Relationship Building: Cultivate and maintain strong relationships with local distributors, bartenders, hospitality managers, and lifestyle influencers.
• Social Media Activation: Identify and collaborate with local and regional influencers and orchestrate social media campaigns.
• Market Intelligence: Act as the eyes and ears of the brand. Gather real-time feedback on consumer trends, competitor movements, and local market dynamics to inform our national expansion strategy.
• Sales alignment: Work closely with leadership to drive volume and ensure optimal product placement.

Requirements

• The Ultimate Insider: You have a deep understanding of the local hospitality and beverage scene in Miami metro, with an existing network of industry contacts.
• A Natural Storyteller: You are charismatic, outgoing, and know how to captivate an audience when talking about premium, high-quality products.
• Entrepreneurial & Self-Driven: You thrive in an autonomous, fast-paced environment and don't need a playbook to figure out how to win.
• Industry Experienced: You have experience in field marketing, brand representation, and/or sales within the beverage or premium lifestyle sectors.
• Professional: You are highly customer-centric, service oriented and understand the nuances of building and maintaining the image of a premium brand.

Benefits

• Benefits package.
• A travel and expense budget for local activations and entertainment.
• The unique chance to build a brand from day one, supported by a world-renowned European heritage producer.