Brand Ambassador (Part-Time) Grand Rapids, MI

Kentwood, MI (On-site)

Salary Not AvailableEntry Level2+ years expPart time

Posted 4 months ago

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Job Summary

Lead cannabis field marketing through in-store events, demos, and training to drive sales and brand presence.

  • Must-have: 1+ years in public-facing event roles and cannabis event experience
  • Standout: Hands-on budtender training and cross-functional marketing/sales collaboration
  • Plan, execute, and capture events to fuel sales and social content

Job Description

Responsibilities

  • Conduct in-store services, including event demos, trainings, and Patient Appreciation Days (PADs) at client dispensaries.
  • Develop a comprehensive understanding of the product line to effectively communicate its benefits to both dispensary staff and consumers.
  • Capture high-quality video and photo content during events to enhance social media presence and engagement.
  • Drive product sales during demos through direct education of budtenders and customers.
  • Oversee visual merchandising and ensure proper product placement in dispensary accounts.
  • Lead budtender training sessions to increase product knowledge and administer assessments as needed.
  • Process invoices, track accruals, and prepare monthly reports for the marketing team to ensure accurate financial records.
  • Plan and execute events that align with brand objectives, ensuring seamless execution.
  • Ensure that marketing materials, such as point-of-sale items and collateral, are available and up to date.
  • Work closely with the marketing and sales teams to execute promotional requests and strategies from management.

Requirements

  • High School Diploma or GED required.
  • 2+ years of experience in marketing, sales, or event promotions, with a proven track record of success.
  • 1+ years of experience working in a public-facing event role, demonstrating effective customer interaction skills.
  • 1+ years of experience within the legal cannabis industry, with cannabis event experience preferred.
  • At least 1 year of experience in a customer service or client-facing role, ensuring the highest level of customer satisfaction.
  • Strong knowledge of cannabis products, their effects, chemistry, and market trends.
  • Exceptional verbal and written communication skills, with the ability to present information clearly to diverse audiences.
  • Strong attention to detail and ability to manage multiple tasks and priorities in a fast-paced environment.
  • Strong ability to engage with consumers and budtenders to effectively drive sales and meet marketing objectives.
  • Ability to work autonomously while also being a collaborative team player, building strong relationships across departments.

Marketing Team

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