Brand Ambassador - NYC/NJ

Newark, NJ (On-site)

$20/hr – $30/hrEntry Level2+ years expFull time

Posted 2 weeks ago

Job Summary

You will own field activation for Whyte and Mackay across retailers, including training retail staff, executing consumer tastings, and stewarding in-store branding and programming.

Lead retailer engagement and training programs
Drive in-store events and brand standards

Job Description

Responsibilities

Retailer Training & Advocacy - Ensure sales associates are trained and motivated to sell our brands to consumers.
- Make certain assigned stores lead the market in velocity and depletions
Consumer Tastings - Drive consumer trial and purchase with a regular program of demos and tastings in-store.
- Execute a strategy from Leadership to reach consumers in and out of store, always with a aim to push sales back to partner retailer.
Store Merchandizing - Enforce and maintain ideal brand standards in store, with detailed attention to inventory, shelving and adjacencies.
- Serve as Whyte and Mackay’s eyes and ears with chain retail, reporting not only on our brand’s representation in stores but that of our competitors as well.
Brand Programming and Support - Maximize in-store programming from Consumer Marketing and Trade Marketing.
- Work with team and partners to ensure agreed-upon assets and programming are in place and activated per brand plans.

Requirements

A minimum of two years of relevant professional experience in the beer, wine, or spirits industry
A valid driver’s license, clean driving record, and access to a vehicle.
Confident and convincing presenter.
Skilled at creating activity reports and recaps
Familiarity with three tier system in beverage alcohol industry, and laws that regulate supplier activity.
Willingness to work non-traditional hours (evenings, weekends)

Benefits

Competitive base salary
Flexible hours
Competitive PTO / sick day/Public Holiday package
Product allowance
Professional and personal development opportunities

Whyte & Mackay

Welcome to Whyte and MackayA passionate community dedicated to making exceptional Scotch, since 1844. Born in Glasgow, made in Scotland and enjoyed around the world. Whyte and Mackay is home to a collection of multi-award-winning global whisky brands led by The Dalmore, Fettercairn, Jura and Tamnavulin. Our mission is to be a driving force in whisky, renowned for building brands that stand-out. We are whisky makers. We believe there is a whisky for everyone to enjoy. From island to highlands, each of our five whisky distilleries is an invitation to experience incredible whisky brands and discover the world of diverse flavour Scotch has to offer. Whyte and Mackay was founded with a vision to create a superior Scotch for the thriving community of Glasgow. Today that belief in creating connection and community holds true as the purpose in all that we do. Makers, Leaders, Innovators and Storytellers. At Whyte and Mackay we all have a hand in the whisky we make. From acorn to cask; to bottle; to glass - we take pride in all we do and make. How we treat each other day-to-day is as important as how we nurture our whisky year-to-year. We strive to be our best by working together to help each other grow. We celebrate thinking ahead to drive change today, because we believe we will shape the future of whisky. We are on a transformative journey, investing our people, our planet and our brands. In our Whyte and Mackay Green Print we laid down our sustainability commitments and how we will make a positive impact on our planet. Our Community agenda informs how we are shaping life at Whyte and Mackay for every one of our people. We are committed to offer great workplace experiences across every function of our business. Welcome to Whyte and Mackay, a driving force in whisky, renowned for building brands that stand out. Connect with us to discover more about our Whyte and Mackay community and the journey we are on. Please enjoy our brands responsibly.

GBR

584 employees (85 in marketing)

www.whyteandmackayltd.com