Brand Alliance - Manager, Brand Alliance Marketing

Orlando, FL (Unknown)

Salary Not AvailableSenior Level3+ years expFull time

Posted 10 days ago

Job Description

Responsibilities

  • Deliver exceptional service and build strong relationships with partner contacts at all organizational levels.
  • Manage the delivery of all assets for assigned partner accounts, ensuring alignment with business objectives. Develop a deep understanding of each partner’s business and identify mutually beneficial opportunities to collaborate.
  • Advance organizational marketing objectives through partner activations, including ticket offers, partner inventory, retail programs, in-stadium promotions, special events, and community outreach.
  • Identify upsell opportunities and present strategic ideas that align with partner business objectives.
  • Lead the renewal process to strengthen and grow partner relationships, collaborating with the Senior Director and SVP of Brand Alliances on strategies that engage stakeholders across the organization.
  • Partner with Legal and Brand Alliances senior leadership to execute new agreements during the renewal process.
  • Manage budgets for assigned partner accounts to achieve financial and partner objectives, including timely invoice submission, quarterly expense updates, and preliminary budgets for future years.
  • Lead annual planning sessions for assigned Brand Alliance partner accounts, engaging the broader Orlando City and Orlando Pride team to develop strategies aligned with partner business objectives. Produce annual recaps and collaborate with Business Intelligence to generate insights and recommendations.
  • Collaborate across Creative, Ticketing, Marketing, Social/Digital, IT, Community, and HR to coordinate and support partner programs.
  • Maintain accurate benchmarks, records, and inventory in Brand Alliances OneDrive, KORE CRM and ACTIVATE.

Requirements

  • Bachelor’s degree in sport management, business, marketing, or a related field.
  • At least three years of partnership marketing and activation experience, with demonstrated success in media, sports sponsorship, or entertainment. Sales experience is a plus.
  • Strategic thinker and effective communicator who thrives on meeting and exceeding partner objectives.
  • Demonstrated success managing multiple accounts and balancing competing priorities.
  • Strong written, verbal, and presentation skills, with experience creating and delivering recap and sales presentations.
  • Experience in the Florida market preferred but not required.
  • Supervisory experience preferred but not required.
  • Strong interpersonal, organizational, analytical, decision-making, and problem-solving skills in a fast-paced event environment.
  • Ability to work non-traditional hours and in varied settings as part of a collaborative team.
  • Ability to successfully pass a background check.