Responsibilities

• Develop and implement comprehensive advertising strategies that align with business objectives and campaign goals, prioritizing customer and stakeholder needs.
• Collaborate with internal stakeholders to ensure alignment with broader marketing and business strategies, gathering proof points to support brand messaging.
• Shape and steward CFM’s brand voice, visual identity, and brand frameworks, ensuring consistency across all channels and regions.
• Maintain a strong understanding of competitors, market dynamics, and growth segments to identify opportunities for differentiation and strategic advantage.
• Use data-driven insights and AI tools to refine strategy and enhance impact.
• Lead the planning, execution, and optimization of advertising campaigns across multiple channels including out of home, digital, print, and events, ensuring on-time, on-budget delivery.
• Define clear objectives, target audiences, key messages, deliverables, and KPIs.
• Ensure consistency in brand messaging and visual identity across all advertising.
• Leverage project management software to track in-market advertising plans, streamline workflows and improve productivity.
• Budget management in collaboration with financing, sourcing and external agency teams, including budget tracking and reporting.

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field
• 5–8 years in advertising, marketing, or brand roles with a strong foundation in brand-building (CPG or other brand-led sectors preferred) and interest in B2B
• Experience in aerospace or industrial sectors is a plus
• Proven track record of developing and executing multi-channel campaigns with measurable results
• Experience managing external agencies and vendors, from briefing through production and optimization
• Strong strategic thinking and analytical skills, connecting brand activities to business outcomes and using data/AI to inform decisions
• Excellent written, visual, and verbal communication, including clear briefs, persuasive storytelling, and polished leadership presentations
• Proficiency with digital marketing tools and platforms, and comfort learning new AI, analytics, and project management solutions
• Demonstrated ability to manage multiple priorities, with strong organization, attention to detail, and follow-through
• Comfortable navigating ambiguity, building structure, and driving clarity across stakeholders

Preferred

• Bi-lingual English/French speaker is a plus
• Current industry knowledge in aerospace preferred, but not required

Benefits

• GE Aerospace offers comprehensive benefits and programs to support your health and, along with programs like HealthAhead, your physical, emotional, financial and social wellbeing.
• Healthcare benefits include medical, dental, vision, and prescription drug coverage; access to a Health Coach from GE Aerospace; and the Employee Assistance Program, which provides 24/7 confidential assessment, counseling and referral services.
• Retirement benefits include the GE Aerospace Retirement Savings Plan, a 401(k) savings plan with company matching contributions and company retirement contributions, as well as access to Fidelity resources and planning consultants.
• Other benefits include tuition assistance, adoption assistance, paid parental leave, disability insurance, life insurance, and paid time-off for vacation or illness.
• GE Aerospace is an Equal Opportunity Employer and employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
• Relocation Assistance Provided: Yes