BRAND ACTIVATION & MERCHANDISING MANAGER

Boston, MA (On-site)

$90K/yr – $95K/yrSenior Level4+ years expFull time

Posted 10 days ago

Job Summary

Own brand activation programs across internal and client experiences, collaborating with design and merchandising teams, driving on-site activation and travel to accounts, and guiding business planning and content review to refresh experiences and drive retention.

Job Description

Responsibilities

  • Activate our brand internally through people programs and externally through customer experience initiatives (WOWS)
  • Use our activation toolkit and manage small-scale design projects with our professional design team for account-specific needs
  • Collaborate with the Image + Style team on creative customer experience initiatives that build satisfaction, participation, and revenue
  • Visit accounts regularly and support on-site teams with brand activation initiatives and client needs, including account openings (some travel by plane outside your region and state)
  • Provide front-of-house and culinary support: unpack smallwares, create café diagrams, and train teams on correct café layouts
  • Partner with Merchandising to share trends and new ideas with the field and establish the "look" of the front of house in step with on-site culinary teams
  • Recommend fresh ideas to refresh on-site experiences and support account retention
  • Develop strategies and tactics to promote existing and new locations
  • Inspire units to bring Great Expectations 4 (GE4) brand standards to life
  • Guide accounts in building business plans, and help teams plan, execute, and report on results

Requirements

  • Passion for great food and food experiences, basic culinary and hospitality knowledge, and an interest in sustainability
  • Minimum 4 years of experience in marketing, communications, or public relations, at an agency or in-house for a restaurant or foodservice operation
  • BA or BS in Marketing, Communications, Public Relations, or Journalism preferred
  • Very strong writing skills, with a sharp eye for grammar and spelling
  • Proficiency with Microsoft Office, Jira, Canva, Adobe Acrobat, and WordPress
  • Creative, strategic, and proactive in spotting and capturing growth opportunities
  • Excellent interpersonal and public speaking skills, and comfort working with clients
  • Organized, detail-oriented, and self-motivated, able to work independently and problem-solve
  • Experience managing the design process and reading web analytics tools is a plus
  • Valid driver's license (minimum Class C), and ability to travel by plane, rideshare, and rental car

Benefits

  • Medical
  • Dental
  • Vision
  • Life Insurance/ AD
  • Disability Insurance
  • Retirement Plan
  • Paid Time Off
  • Holiday Time Off (varies by site/state)
  • Associate Shopping Program
  • Health and Wellness Programs
Bon Appétit Management Company logo

Bon Appétit Management Company

3.5 Glassdoor

Bon Appétit Management Company (www.bamco.com) is an on-site restaurant company offering full food-service management to corporations, universities, and specialty venues. Based in Redwood City, CA, Bon Appétit has more than 1,000 cafés in 33 states, including ones for Google, Oracle, Emory University, and the Getty Center, as well as public restaurants such as STEM Kitchen & Garden and The Hangar in South San Francisco. Bon Appétit chefs cook from scratch, including their sauces, stocks, and soups. A pioneer in environmentally sound sourcing policies, Bon Appétit has developed programs addressing local purchasing, the overuse of antibiotics, sustainable seafood, the food and climate change connection, humanely raised meat and eggs, and farmworker welfare. We're proud to have received numerous awards for our work, from organizations including the International Association of Culinary Professionals, the James Beard Foundation, Chefs Collaborative, Natural Resources Defense Council, Seafood Choices Alliance, The Humane Society of the United States, and Food Alliance. 

Founded in 1987
Redwood City, California, USA
4.1K employees (80 in marketing)
58% recommend to a friend
64% CEO approval

Salaries

Posted range

$90K/yr – $95K/yr

Taken straight from the job posting.

See all Bon Appétit Management Company salaries

Traffic Signals

Monthly Visitors
26.8K
Traffic Source Mix
Search
52.5%
Direct
38.6%
Referral
4.8%
Social
3%
Paid
1.1%

Headcount Trend

Current headcount: ~4.2K

Recent News

Bon Appétit Management Company logo

BRAND ACTIVATION & MERCHANDISING MANAGER

Bon Appétit Management Company · Boston, MA · On-site