Brand Activation Manager

Raleigh, NC (On-site)

$93K/yr – $140K/yrMid LevelFull time

Posted 4 months ago

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Job Summary

Drive global brand activations and measurement governance for a marketing operations role focused on cross-functional execution and agency management.

  • Own end-to-end global deployment of activations across display/video/social with localization and on-schedule launches
  • Must-have: Experience managing complex campaigns and creative production in B2B/tech
  • Standout: Strong cross-functional collaboration with regions/agencies and UTM governance for data-driven results

Job Description

Responsibilities

  • Orchestrate Global Deployment: Own the end-to-end execution of brand activations and brand campaigns across display, video, and social platforms, ensuring all assets are localized, trafficked correctly, and launched on schedule.
  • Drive Brand Stewardship & Consistency: Act as a key steward of the Everpure identity, collaborating with regional marketing teams and agencies to ensure every activation aligns with our brand standards.
  • Optimize Measurement & Attribution: Lead the governance of UTM tracking and reporting on activations, helping to evolve reporting cadence to connect top-of-funnel brand activities to tangible business outcomes.
  • Manage Agency & Creative Workstreams: Serve as the lead operational liaison for our media agencies and creative services, streamlining production workflows to ensure high-quality delivery of thought leadership and brand programs.

Requirements

  • Operational Excellence in Marketing: Comprehensive experience managing complex campaigns and creative production workflows within a fast-paced B2B or technology environment.
  • Data-Driven Mindset: Technical proficiency in building marketing performance dashboards and an understanding of tracking mechanics (like UTM governance) to turn raw data into actionable insights.
  • Strategic Collaboration: Proven ability to influence cross-functional stakeholders and manage external agency relationships to keep multi-million dollar programs on track and on brand.
  • Communication & Presentation Skills: Mastery in distilling complex campaign metrics into visually compelling stories and presentations for leadership audiences.
  • Modern Tech Fluency: Proficiency in collaborative tools like Asana and Google Workspace, with a proactive "tech-forward" mindset that includes exploring and leveraging AI tools to increase workflow efficiency.

Benefits

  • Innovation : We celebrate those who think critically, like a challenge, and aspire to be trailblazers.
  • Growth : We give you the space and support to grow along with us and to contribute to something meaningful. We have been named Fortune's Best Workplaces in Technology™, Fortune's Best Workplaces in the Bay Area™, and certified as a Great Place to Work®!
  • Team : We build each other up and set aside ego for the greater good.
  • And because we understand the value of bringing your full and best self to work, we offer a variety of perks to manage a healthy balance, including flexible time off, wellness resources, and company-sponsored team events. Check out purebenefits.com for more information.

Headcount Trend

Current headcount: ~64

Marketing Team

Marketing Team Size
9 (14% of company)
Median Career Experience
18 years
Median Tenure
1 years
Marketing Roles Posted (Last 30 Days)
4