Responsibilities

• Work closely with Director and Associate Director to lead planning and activation from campaign briefing to execution to post-campaign reporting.
• Oversee campaign setup, trafficking, QA, launch, pacing, optimization, and reporting.
• Ensure accurate implementation of audience targeting, tracking pixels, conversion events, and creative assets.
• Troubleshoot delivery, tracking, and performance issues while proactively identifying solutions.
• Work with Planner and Associate to ensure accuracy of client facing deliverables, including strategic media recommendations, competitive analysis, monthly flowcharts, etc.
• Ensure adherence to client investment strategies and agency financial processes.
• Practices the ability to be personal, understanding and a desire to do what’s best for the team and the client.
• Participate in client calls and statuses, delivering clear updates and actionable next steps to all parties involved.
• Collaborate with agency teams, clients, vendors, and platform partners to ensure campaign success.
• Communicate campaign performance, optimization recommendations, and insights to internal and external stakeholders.
• Analyze campaign performance data and implement optimization strategies to improve KPIs.
• Develop actionable insights and recommendations based on campaign results.
• Leverage platform tools, audience insights, and performance trends to drive efficiency and effectiveness.
• Provide guidance and mentorship to Planner and Associate Planner.
• Review campaign setups and QA processes to ensure operational excellence.
• Contribute to process improvements, workflow efficiencies, and best practices.

Requirements

• 3-5 years of media planning experience, cross-channel experience preferred.
• Graduate of a four-year college or university.
• Experience in a client service structure, contributing to the development and management of media programs.
• Experience in reach-based planning.
• Experience in digital and social media activation inclusive of trafficking campaigns, campaign management, and reporting.
• Leadership ability and experience managing a team of planners and assistants on day-to-day deliverables.
• Strong knowledge of media fundamentals and an understanding of key research sources.
• Ability to develop and articulate strategic insights.
• Comfort with data, analytics, and measurement.
• Knowledge of current trends and innovations in media.
• Experience managing substantial media budgets across multiple campaigns simultaneously.

Nice to Have

• Experience managing direct partner and publisher campaigns.
• Experience with verification, brand safety, and attribution platforms.
• Experience working in the Pharmaceutical vertical.

Benefits

• health insurance
• vision insurance
• dental insurance
• 401(k)
• Healthcare Flexible Spending Account
• Dependent Care Flexible Spending Account
• vacation days
• sick days
• personal days
• paid parental leave
• paid medical leave
• STD/LTD insurance benefits