Responsibilities

• Pet Owner Journey Orchestration: Design, map, and implement digital experiences and email marketing journeys to nurture and convert pet owners.
• Manage Digital Properties: Manage the upgrade and relaunch of Virbac’s US B2C website in partnership with global digital team, brand managers, and IT. Develop and oversee a digital content creation roadmap in partnership with Brand Managers. Utilize webmaster and analytical tools (such as GA4 and Looker Studio) to monitor consumer site engagement.
• 1P Data Activation: Drive the activation of first-party (1P) and third-party (3P) data and behavioral insights across CRM, owned digital channels, and media to personalize the pet owner experience and optimize performance.
• CRM Execution: Partner with internal teams to optimize our use of Snowflake CDP and Salesforce Marketing Cloud (SFMC) platform capabilities to deliver a modern CRM experience, and remain up-to-date on evolving best practices.
• Social Media Activation: Own the implementation of B2C social media strategy in partnership with agency, Brand Managers, and internal design team. Partner with agency and brand teams to activate insights and optimize.
• Measurement & Optimization: Employ A/B testing methodologies to maximize campaign performance and ensure that measurement/learning plans are in place for B2C initiatives.

Requirements

• Bachelor's Degree from an accredited College or University in Marketing, Digital Media, Business Administration, or a related field.
• 6+ years of Marketing experience, with a heavy emphasis on CRM, first-party data activation, and digital customer journeys.
• Platform Experience:
• Required:
• CRM and project management software (Asana, etc.)
• SFMC or similar marketing automation platform
• Functional understanding of data transformation process and capabilities within Snowflake or similar CDP
• Strong working knowledge of digital/social media landscape and third-party data providers
• Highly Desired:
• Experience using GA4 or Adobe Analytics to monitor website performance

Preferred

• Experience using GA4 or Adobe Analytics to monitor website performance
• Experience in animal health, veterinary, or pet care categories is strongly preferred