Responsibilities

• Strategy Ownership: Work closely with the Head of Marketing to shape, define, and roll out the comprehensive B2C and brand strategy for North America.
• Creative Boundary Pushing: Lead the development of consumer-facing content and storytelling, conceptualizing innovative campaigns that bring the Too Good To Go brand to life and disrupt the market.
• Marketplace Optimization: Develop, apply, and test growth marketing tactics to optimize user acquisition, frequency, and marketplace density across the US and Canada.
• Team Development: Directly lead, mentor, and inspire the local B2C team (CRM, Integrated Campaigns, Social, Brand) to consistently deliver exceptionally creative and high-quality work.
• Culture & Performance: Foster a high-performance culture within your pod, encouraging autonomy, continuous experimentation, and accountability while aligning individual growth with business objectives.
• Integrated Communications: Deliver outstanding integrated marketing communications across multiple consumer touchpoints (including digital, social, CRM, web, and partner communications) ensuring measurable business impact.
• Global Matrix Collaboration: Partner seamlessly within a global matrix organization, partnering with Global Centers of Excellence (CRM, Paid UA, Brand, Creative) to obtain support, localize tools, and champion North American innovation.
• B2B2C Support: Collaborate with the Partner Marketing team to support co-marketing initiatives with prospective and existing partners, including some of the largest food retail brands in North America.
• Consumer Insights Champion: Leverage data, consumer research, and brand tracking metrics to deeply understand US and Canadian consumer segments and continuously optimize marketing activities.
• Data-Driven Decision Making: Move far beyond vanity metrics. Audit campaign health, user lifecycle journeys, and acquisition costs to ruthlessly prioritize high-impact marketing initiatives.

Requirements

• The Experience: 6+ years of experience in consumer marketing with a proven track record of full-funnel consumer demand generation, acquisition, and retention. Experience within a high-growth app or mobile-first marketplace environment is highly preferred.
• People Leadership: Minimum 2–3 years of people management experience leading and developing multi-disciplinary marketing teams
• Creative & Strategic Thinker: Equal parts creative visionary and operator. You can design an overarching brand strategy, align global frameworks, and actively push your team to deliver boundary-breaking creative work.
• Data Fluency: A strong data-driven mindset with a proven record of using complex data, market research, and testing frameworks to make better strategic decisions and measure true business impact.
• Matrix Organization Navigation: Excellent collaboration skills with experience navigating global organizations, obtaining stakeholder buy-in, and managing multiple cross-functional relationships across PR, UA, and Creative.
• Agility & Prioritization: A proven track record of operating in a fast-evolving, high-growth organization, with the ability to ruthlessly prioritize resources and adapt quickly to market needs.

Preferred

• Experience within a high-growth app or mobile-first marketplace environment is highly preferred.

Benefits

• Modern Hybrid Model: Maintain a high-performance rhythm with a balance of focused remote work and collaborative office days (3x a week) in our NYC hub.
• Global Mobility: The flexibility to work from abroad for up to 30 days per year.
• Dedicated Time to Recharge: 20 days of paid vacation plus additional paid volunteer time through our Shareback program.
• Parental Support: Comprehensive paid parental leave with top-up support to ensure you can be present for life’s most significant milestones.
• Premium Health Coverage: 100% employer-paid medical (EPO), dental, and vision options for employees.
• Comprehensive Support: Access to our Employee Assistance Program (EAP) for mental health care, legal and financial advisory, and family support.
• Active Lifestyle: Stay energized with monthly ClassPass credits and our dedicated bike mobility program.
• Financial Future: Plan for long-term security with a 401(k) program, including an employer-matched contribution.
• Global Connectivity: Engage with our international team through various Employee Resource Groups (ERGs), including P.R.I.D.E., Women in the Workplace, Global Majority Voices, and Functionally Diverse groups.
• Vibrant Workspace: Experience a welcoming office environment with curated snacks, premium coffee, and regular team celebrations that foster a true sense of community.