B2B Social Media Strategist

USA (Remote)

Salary Not AvailableMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive end-to-end B2B content production and publication for enterprise campaigns.

  • Must-have: 5–7+ years in B2B content production or integrated marketing
  • Must-have: Experience managing content workflows in large, matrixed enterprises
  • Standout: Ability to navigate legal reviews while keeping projects moving

Job Description

Responsibilities

  • Lead end-to-end production of commercial social content from brief through publication
  • Develop content outlines and coordinate asset creation with internal and agency teams
  • Manage cross-functional stakeholder reviews including product marketing, communications, and leadership
  • Route content through legal and compliance review processes and track revisions and approvals
  • Coordinate with the centralized social team on publishing timelines and platform requirements
  • Support content uploads and asset management within enterprise digital asset systems
  • Identify business moments and coordinate leadership visibility and advocacy opportunities
  • Manage social content timelines aligned to product launches and campaign milestones
  • Develop structured toolkits and content packages for campaign amplification
  • Track content performance and recommend workflow and format optimizations

Requirements

  • 5–7+ years of experience in B2B content production, editorial management, or integrated marketing program support
  • Hands-on experience managing content workflows inside large, matrixed enterprise organizations
  • Navigate legal and stakeholder review processes and know how to keep projects moving without cutting corners
  • You\'re comfortable working across marketing, communications, and agency teams simultaneously
  • You bring a data-informed mindset and use performance metrics to drive content decisions
  • You have a background in technology, AI, enterprise, or hardware industries
  • You\'re a strong written communicator with sharp attention to detail and a commitment to brand standards
  • Digital asset management systems (e.g., DAM, ADL, or similar platforms)
  • Social media publishing and scheduling tools
  • Content management systems (CMS)
  • Project management tools (e.g., Asana, Monday.com, Workfront, or similar)
  • Performance tracking and analytics platforms

Preferred

    Benefits

    • Full employee benefits package includes 100% Liaison-paid medical and dental insurance
    • Paid vacation/sick and holiday leave
    • 401k program with company matching
    • Liaison-paid Short- and long-term disability insurance
    • Paid group term life insurance
    • Optional supplemental insurance and life coverage
    • Optional Pet Insurance
    • Bright Wellness Program
    • Those enrolled in our medical plan get free access to an Employee Assistance Program
    Liaison Creative + Marketing logo

    Liaison Creative + Marketing

    We aren’t a traditional marketing agency, but we’ve partnered with some to execute their marketing strategies and bring their ideas to life on behalf of our enterprise-marketing clients. And we’re not a temp staffing company either, though we’re sometimes confused for one.We’re a hybrid – a new kind of creative marketing firm whose employees and contractors often work onsite at our clients’ offices. Or maybe they work remotely. Or maybe a mix of both. It’s different for every client we serve.If you are looking for an agency that can adapt to meet your special needs, you’ve found the right shop. Whether it’s a full-service creative team working onsite at your offices or one-off marcom project support, Liaison can help.At our core, Liaison is about solving problems. Whether it’s the immediate problem of a rapidly approaching deadline or the larger challenge of how to produce marcom collateral quickly and cost-effectively, we want to help. We bring a specialized set of tools – our unique service offerings and desire to serve – to every job.

    Founded in 1991
    Austin, Texas, USA
    119 employees (55 in marketing)

    Traffic Signals

    Monthly Visitors
    21
    Traffic Source Mix
    Search
    27%
    Direct
    52.1%
    Referral
    7%
    Social
    12.4%
    Paid
    1.3%

    Headcount Trend

    Current headcount: ~119

    Marketing Team

    Marketing Team Size
    36 (30% of company)
    Median Career Experience
    18 years
    Median Tenure
    3 years