Elements of Launch Intensive
Worthy Marketing Group
New York, USA (Remote)
$44K/yr - $56K/yr (Est.)AgencyInternshipIntern/new grad
1 day ago
B2B Marketing Manager
USA (On-site)
$95K/yr – $119K/yrMid Level5+ years expFull time
Posted 1 month ago
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Job Summary
Own B2B demand and messaging to convert pipeline, with cross-functional GTM planning and ABM for high-value prospects.
- GTM Ownership: Align marketing plans with sales segments, priorities, and revenue targets to drive pipeline.
- Demand & Enablement: Build multi-channel campaigns and sales tools that enable conversion and win rates.
- Measurement & Optimization: Define KPIs, report ROI, and continuously test tactics with sales leadership.
Job Description
Responsibilities
- Partner closely with the B2B Sales Team to understand target segments, develop and implement coordinated marketing plans and pipeline priorities
- Translate sales objectives into integrated marketing programs that drive awareness, engagement, and conversion
- Develop and execute quarterly and annual B2B marketing plans aligned to commercial strategy
- Identify trends, customer needs, and market opportunities to shape go-to-market approaches
- Lead the development and refinement of Inogen’s B2B value proposition
- Create compelling, differentiated messaging frameworks that clearly articulate product benefits and competitive advantages
- Ensure consistency of messaging across all B2B touchpoints including sales materials, campaigns, and digital channels to support the Sales Team in market
- Design and execute multi-channel demand generation programs (digital campaigns, events, webinars, and ABM) to support pipeline growth
- Collaborate with the digital marketing team to optimize lead acquisition, lead nurturing, and conversion strategies
- Partner with sales on account-based marketing (ABM) strategies targeting high-value prospects
- Bachelor’s degree in Marketing, Business, or related field
- 5+ years of experience in B2B marketing, preferably in healthcare, medical devices, or a regulated industry
- Proven track record of supporting Sales Teams with successful Marketing programs that drive pipeline and revenue
- Strong experience in positioning, messaging development, and go-to-market strategy
- Excellent collaboration and communication skills with the ability to influence cross-functional stakeholders
- Strategic thinking with strong execution discipline
- Customer-centric mindset with ability to translate insights into action
- Commercial acumen and understanding of sales processes
- Strong storytelling and messaging skills
- Data-driven decision-making
- In addition to the expected base salary, this role is eligible to participate in Inogen’s annual performance bonus incentive plan
- highly competitive and company-sponsored benefits
- wellbeing programs rooted in our strong culture of excellence
- health, dental, and vision insurance
- 401(k) plan plus employer contribution and match
- generous paid leaves such as vacation and sick leave, including paid volunteer time, that can support you and your family through moments that matter
Inogen
Inogen is a leading global medical technology company offering innovative respiratory products for use in the homecare setting. Inogen supports patient respiratory care by developing, manufacturing, and marketing innovative best-in-class portable oxygen concentrators used to deliver supplemental long-term oxygen therapy to patients suffering from chronic respiratory conditions.
