Responsibilities

• Develop and execute integrated, multi-channel campaigns to drive demand, pipeline, and revenue
• Translate business goals into coordinated campaigns across email, paid media, web, events, and sales outreach
• Own campaign execution end-to-end, including building and launching campaigns in HubSpot
• Build, test, and deploy campaign assets in HubSpot (emails, landing pages, workflows, forms)
• Partner with Lifecycle Marketing to ensure proper segmentation, targeting, and timing
• Manage campaign workflows and triggers to support lead generation and nurture efforts
• Ensure campaigns are properly tracked, tagged, and attributed
• Collaborate with product marketing, content, design, and sales to align messaging and campaign goals
• Work closely with RevOps to ensure Salesforce and HubSpot alignment for campaign tracking and lead flow
• Support sales with campaign insights, follow-up strategies, and enablement materials

Requirements

• 4–7+ years in B2B SaaS marketing, demand generation, or integrated campaigns
• Hands-on experience executing campaigns in HubSpot (or similar MAP)
• Strong understanding of pipeline generation and SaaS funnel metrics
• Experience working with Salesforce CRMand marketing-sales alignment
• Ability to manage both strategy and execution in a fast-paced environment

Benefits

• AssetWatch is a remote-first company that puts people at the center of everything we do. We want our team members to thrive - that's why we offer a range of benefits and perks designed to support your well-being, growth, and work-life balance.
• Flexible work schedule
• Comprehensive benefits including retirement plan match
• Opportunity to make a real impact every day
• Work with a dynamic and growing team
• Unlimited PTO
• We have a distributed team that works remotely across locations in the United States and Ontario, Canada. Collaboration within core working hours is required.