Plot Technologies, Inc.

B2B Marketing Lead

New York City, NY (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Build and own a scalable demand-gen and ABM program that turns enterprise interest into qualified pipeline, while curating hyper-personalized events and a thought leadership content engine to drive demand and brand retention.

  • Demand Gen & ABM: Establish repeatable programs targeting top ICPs to generate MQLs and opportunities.
  • Events & Thought Leadership: Launch high-touch events for marketing leaders and publish education-led content that fuels demand and long-term brand equity.
  • Channel Exploration & Measurement: Test new channels and optimize performance to accelerate pipeline and influence revenue.

Job Description

Responsibilities

  • We\'re building out demand gen programs from the ground up and we\'re looking for a strong lead to establish & execute repeatable marketing efforts that generate measurable qualified brand leads for our sales team to close.
  • Establish our hyper-personalized, high touch events series for marketing leaders at enterprise brands
  • Develop a thought leadership content strategy that drives both demand generation and long-term brand retention
  • Work with sales team to build ABM programs for our highest-priority ICPs
  • Test into new channels to accelerate ongoing demand

Requirements

  • 5+ years of B2B marketing experience, ideally at a SaaS company — experience developing strategy and executing against a full-suite of B2B marketing levers
  • Experience marketing to marketers (decision-makers for social, community, creator, consumer insights teams at enterprise brands)
  • Content + storytelling chops — you have experience using content, education, and brand storytelling to drive sales (bonus if you also have experience running paid ads and outbound programs)
  • Proven ownership of pipeline metrics — MQLs, opportunities created, and revenue influenced
  • Strong cross-functional collaboration skills

Marketing Team

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