Responsibilities

• B2B Marketing
• - Support the execution of B2B marketing programs and campaigns, including content creation tailored to key buyer personas.
• - Partner closely with Sales and Marketing to execute Account-Based Marketing (ABM) initiatives and engage target accounts, including coordinating customized marketing campaigns and materials and tracking campaign activities, deliverables, timelines, and performance to ensure programs stay on track.
• - Support the development, organization, and ongoing maintenance of marketing collateral and sales enablement materials.
• Events & Marketing Programs
• - Partner with internal stakeholders to ensure events align with broader sales, marketing, and business objectives.
• - Own the events strategy and planning process, including identifying and researching priority conferences, evaluating opportunities to reach target audiences, and recommending the appropriate marketing and sales presence.
• - Manage event vendors and relationships, budgets, timelines, and logistics, working closely with leadership and internal stakeholders to evaluate and approve event opportunities.
• - Manage end-to-end event execution, including hotel bookings, vendor coordination, communications, promotional activities, booth materials, speaker applications, panelist outreach and coordination, and leadership presentations.
• - Own pre- and post-event planning, campaigns, and follow-up activities while collaborating with Sales to maximize engagement and pipeline opportunities.

Requirements

• 5+ years of B2B marketing experience within SaaS/Tech, with at least 2 years focused on events, conferences, and trade shows
• Must have an execution oriented mindset and strong project management and communication skills. You have a strong understanding of the B2B buyer’s journey, especially in complex, enterprise-level sales cycles, and are not afraid to roll up your sleeves and support internal stakeholders with what they need to close the deal.
• Proven ability to lead cross-functional initiatives and drive alignment between Marketing and Sales.
• Must have hands-on experience and strong knowledge of marketing automation tools, including Hubspot and Demandbase.
• Data-driven mindset with strong analytical skills and the ability to look at the numbers to pull meaningful insights and make recommendations on how to improve.
• Creativity and innovation in developing personalized, engaging marketing experiences and proficiency in developing visually compelling client-facing presentations.
• Strong attention to detail and ability to work independently, be proactive and a self-starter with excellent teamwork skills.
• A high tolerance for ambiguity and complexity with the ability to quickly change focus, overcome obstacles, and balance the needs of the moment with longer-term goals
• This is a remote role, must be willing to travel and ideally be close to a major airport
• Experience working within health insurance with carriers and health plans preferred but not required